The Gluten-free Products market size is projected to reach US$ 13.49 billion by 2031 from US$ 7.67 billion in 2024. The market is expected to register a CAGR of 8.4% from 2025–2031. The rising consumer preference for clean-label and fortified gluten-free products is likely to bring new trends in the market during the forecast period.

Gluten-free Products Market Analysis

The rising awareness of gluten intolerance and celiac disease is spiking the demand for gluten-free products, prompting market players to widen their business reach across the country through strategic initiatives. Furthermore, the growing adoption of e-commerce platforms is eliminating the dependency on offline retail stores. Thus, expanding retail infrastructure and e-commerce is expected to provide lucrative opportunities in the global gluten-free products market in the coming years.

Gluten-free Products Market Overview

The global gluten-free products market has experienced significant growth in recent years, driven by rising consumer awareness about gluten-related disorders, such as celiac disease and gluten intolerance, as well as a broader shift toward healthier lifestyles. Many consumers now associate gluten-free diets with better digestion, increased energy, and weight management, even without medical necessity. As a result, gluten-free products have transitioned from niche offerings to mainstream choices, with expanded availability in supermarkets, restaurants, and online platforms. Innovation in product development has led to improved taste and texture, making gluten-free alternatives more appealing. Key product categories include bakery goods, snacks, pasta, and ready-to-eat meals. Growth is especially strong in developed regions such as North America and Europe, while emerging markets in Asia Pacific and Latin America have begun witnessing increasing demand. The market's evolution reflects changing dietary preferences, rising health consciousness, and a growing demand for transparency and clean-label ingredients in food production.

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Gluten-free Products Market: Strategic Insights

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Gluten-free Products Market Drivers and Opportunities

Rising Awareness of Gluten Intolerance and Celiac Disease

Conventionally, gluten intolerance, celiac disease, and other related diseases were undiagnosed and not widely recognized. However, in the past few years, increased medical knowledge and health campaigns have aided in the identification of gluten-related disorders. This has led to a shift in consumer behavior, with more people opting to eliminate or reduce gluten from their diets without a formal diagnosis. According to Beyond Celiac, 1 in 133 Americans, or about 1% of the population, suffers from celiac disease. Also, as per the study published in the National Library of Medicine in 2019, celiac disease is common in Saudi Arabia, with prevalences in normal populations of biopsy-proven celiac disease of 10.6% and seroprevalence of 15.6%.

Expansion of Retail Infrastructure and E-Commerce

The Saudi Arabian government's Vision 2030 initiative has been a key driver in modernizing and expanding the country's retail infrastructure. This initiative aims to diversify the economy and promote the growth of the private sector, including the retail industry. As a result, Saudi Arabia has rapidly developed modern retail spaces such as hypermarkets, supermarkets, shopping malls, and convenience stores, which have significantly improved the availability of gluten-free food products. Large retail chains such as Carrefour, Lulu, Panda, and Danube have expanded their footprint across cities globally, and these outlets are increasingly stocking gluten-free products to cater to the growing demand. The influence of social media and the digital market has fostered the expansion of e-commerce, as gluten-free brands use these platforms to reach potential customers and promote their products. Increase in penetration of the Internet and smartphones, quick access to emerging technologies, increased purchasing power, and convenience provided by online retail shopping platforms are among the key factors bolstering e-commerce. With the rising penetration of e-commerce across multiple geographies, the manufacturers of gluten-free products are also enhancing their online presence by selling products through Walmart, Tesco, Amazon, Lulu Hypermarket, Carrefour, and other well-known e-commerce platforms.

Gluten-free Products Market Report Segmentation Analysis

Key segments that contributed to the derivation of the gluten-free products market analysis are product type and distribution channel.

• By product type, the market is segmented into bakery products (cakes and muffins, biscuits and cookies, pizza, bread and rolls, and other bakery products), confectionery bars, pasta and noodles, breakfast cereals, snacks, RTE and RTC meals, flour, and others. The bakery products segment held the largest share of the market in 2024.
• In terms of distribution channel, the market is categorized into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the market in 2024.

Gluten-free Products Market Share Analysis by Geography

The geographical scope of the market report is divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America. The market in Europe is expected to grow significantly during the forecast period.

The gluten-free products market in Europe is driven by the high prevalence of celiac disease and increasing consumer awareness of gluten-related disorders. According to the Association of European Celiac Societies (AOECS), an estimated 1 in 100 people in Europe suffer from celiac disease, translating to over 7 million affected individuals. However, only about 25% of cases are diagnosed due to varying symptom severity, ranging from mild discomfort to severe health complications. The only effective treatment for celiac disease is a strict gluten-free diet, which has fueled demand for certified gluten-free food products across the region.

The European Commission has established stringent regulations to ensure the safety and labeling of gluten-free products, with Commission Implementing Regulation setting standards for "gluten-free" (≤20 ppm) and "very low gluten" (≤100 ppm) claims. The European Food Safety Authority (EFSA) also plays a key role in evaluating health claims related to gluten-free foods, reinforcing consumer confidence. Additionally, the AOECS launched the Gluten-Free Alliance in 2023 to improve industry collaboration, certification transparency, and accessibility of gluten-free products. This initiative aligns with the broader EU food safety framework, promoting standardized testing and labeling practices. The market has seen significant developments owing to significant investments in gluten-free ingredient innovation and production capacity expansion by key industry players. Several European food manufacturers introduced new gluten-free bakery, pasta, and snack products to cater to the rising demand. For instance, in April 2024, Warburtons, a leading UK bakery brand, launched its 'Gluten Free Soft Pittas', available in four packs at an RRP of £3. The pittas are now available at Sainsbury's and Asda. Warburtons has invested significantly in the gluten-free category, following the launch of 'Cinnamon and Raisin Fruity Buns' and 'Super Soft Seeded Rolls'. Retailers have also increased shelf space for certified gluten-free items, supported by growing consumer preference for allergen-free diets beyond diagnosed cases of celiac disease. The expansion of e-commerce platforms has further improved accessibility, particularly in regions with limited retail availability of gluten-free options.

Gluten-free Products Market Report Scope

Gluten-free Products Market News and Recent Developments

The gluten-free products market is evaluated by gathering qualitative and quantitative data post-primary and secondary research, which includes important corporate publications, association data, and databases. A few of the key developments in the market are mentioned below:

• Goodles, a better-for-you pasta maker, has launched a gluten-free pasta line. The lineup comes in such shapes as loopdy-loos, lucky penne, and twistful thinking. (Source: Goodles, Press Release, October 2024)
• Feel Good Foods, a manufacturer of gluten-free frozen meals and snacks, has launched gluten-free frozen chicken soup dumplings. The dumplings feature a rice flour blend wrapper and are filled with a mixture of chicken, broth, scallions, and ginger. (Source: Feel Good Foods, Press Release, October 2024)

Gluten-free Products Market Report Coverage and Deliverables

The "Gluten-free Products Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• Gluten-free products market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Gluten-free products market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter's Five Forces and SWOT analysis
• Gluten-free products market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the gluten-free products market
• Detailed company profiles