The equine supplements market size is projected to reach US$ 3.85 billion by 2031 from US$ 2.65 billion in 2024. The market is expected to register a CAGR of 5.5% during 2025–2031.

Global Equine Supplements Market Analysis

The equine supplements market is expanding owing to the rising awareness of horse health and performance. Increasing equestrian activities and investments in breeding of horses, particularly in China, India, and Brazil, contribute to the growing demand. Science in the veterinary world has also resulted in improved supplements to support the joints, digestive system, immunity, and skin. The increasing inclination toward natural and organic foods accelerates market growth. There are also opportunities with custom-made supplements depending on particular needs. Increasing equine care attention and scientific developments generally contribute to the gradual market growth.

Global Equine Supplements Market Overview

The equine supplements market is growing on the international level as owners of horses focus on health and performance. North America and Europe dominate due to a mature equestrian industry and huge spending power. Asia Pacific and Latin America are the new markets for growing equestrian activity and awareness. New product versions and high-quality supplements create market appeal. The demand is high even amidst the disruptions in the supply chains and the regulatory hurdles. The market's growth is likely to continue with the focus on preventive care and the increase in the number of achievements of nutritional science, which will improve horses' health and athletic performance globally.

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Equine Supplements Market: Strategic Insights

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Global Equine Supplements Market Drivers and Opportunities

Market Drivers:

• Rising Horse Ownership:

  The rising recreational and competitive ownership rates of horses increase the demand for equine health products.

• Growing Awareness of Equine Health:

  Horse owners and trainers are more informed about preventive health care and nutrition in horses.

• Expansion of Equestrian Sports:

  Exposure to competition events such as dressage, show jumping, and racing adds to the expected increase in usage of supplements for bettering performance.

• Aging Horse Population:

  Older horses require more nutritional support than younger horses, driving demand for joint, bone, and immune supplements.

Market Opportunities:

• Product Innovation:

  New formulations target certain health aspects, such as gut microbiome or metabolic health support.

• E-commerce Growth:

  Many e-commerce platforms offer a scalable channel to reach a wider customer base.

• Sustainability Trends:

  Eco-friendly packaging for consumer products and sustainable sourcing appeal to environmentally conscious consumers.

• Expanding Eastern European Market:

  Eastern Europe represents an emerging interest in equestrian activities, and a growing segment of customers is looking at supplements.

Global Equine Supplements Market Report Segmentation Analysis

The global equine supplements market is divided into different segments to give a clearer view of how it works, its growth potential, and the latest trends. Below is the standard segmentation approach used in most industry reports:

By Product Type:

By Type:

• Powder:

  Easy to mix into feed and commonly used for vitamins, minerals, and supplements to support joint health.

• Liquid:

  The fast-absorbing format is great for vending electrolytes, dewormers, and other nutritional boosters.

• Pellets & Granules:

  Palatable and easy to deliver, it is often used for continuous nutritional support and performance enhancement.

• Others:

  It includes pastes, gels, and injectables used for specialized treatments and rapid delivery of nutrients.

By Health Benefits:

• Digestive Health:

  Enhances gut function and nutrient integration, and prevents colic or ulcers with probiotics and prebiotics.

• Joint and Bone Health:

  Formulated with glucosamine, chondroitin, and MSM to maintain mobility and prevent degenerative conditions.

• Hoof and Laminitis:

  Supports hoof structural integrity and reduces the risk of laminitis with biotin, zinc, and methionine-based supplements.

• General Health and Immunity:

  Wide-ranging supplements that support general condition and reduce infection or stress.

• Respiratory:

  It supports the health of the lungs and breathing, especially in performance horses, by using a blend of herbs and antioxidants.

• Muscle Support:

  Works to enhance muscle recovery, strength, and performance ability by supplementing amino acids or protein.

• Skin and Coat:

  Enhances coat quality and shine, as well as skin condition, through omega-3s and fatty acids, and the inclusion of nutrients to target these areas.

• Calming and the Nervous System:

  Decreases anxiety and stress-related behaviors with magnesium, tryptophan, and herbal extracts.

• Vitamins & Minerals:

  Includes an array of needed micronutrients to maintain metabolic balance and promote growth and well-being.

• Kidney/Renal:

  Supports kidney function and detoxification processes in aging or compromised horses.

• Liver/Hepatic:

  Provides a supportive role in liver health and toxin elimination with milk thistle and other hepatoprotective ingredients.

• Others:

  Involves a range of specialized needs such as reproductive goals, metabolic conditions, and allergy management.

By Distribution Channel:

• Supermarkets and Hypermarkets:

  Sell a limited range of horse nutrition products in regions where consumers are likely to engage in rural and equestrian activities.

• Pharmacies and Drugstores:

  Stock veterinary-approved products represent legitimate options consumers trust to be clinically supported supplements.

• Pet Stores:

  Sell horse health and nutrition products, most of which require regular consumer experience and satisfaction.

• Online Retail:

  The fastest-growing and preferred channel offering growing convenience, a larger selection of orders, and direct-to-consumer delivery capability.

• Others:

  Includes veterinary clinics, equestrian events, and farm supply stores for professional and specialized sales.

By Geography:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South and Central America

The equine supplements market in Europe is expected to witness the fastest growth.

Equine Supplements Market Report ScopeGlobal Equine Supplements Market Share Analysis by Geography

Asia Pacific is expected to grow rapidly in the next few years. Emerging markets in the Asia Pacific also have many untapped opportunities for equine supplement providers to expand.

The equine supplements market grows differently in each region.

1. North America

• Market Share:

  Oldest and biggest market, which is dominated by the US and Canada

• Key Drivers:

• Disposable income is high, and readiness to invest in equine health exists.
• High-tech veterinary care and product innovations through research.

• Trends:

  Growth in direct-to-consumer online sales, incorporation of smart supplements, increased demand for clean label or sustainable goods, and more stringent regulations, etc.

2. Europe

• Market Share:

  Mature and steadily growing, led by countries such as Germany, the UK, and France

• Key Drivers:

• Increasing awareness of equine health and preventive care
• Growing participation in equestrian sports and recreational riding
• Rising demand for natural and organic supplement formulations
• Expansion of veterinary healthcare services
• Aging horse population requiring specialized nutrition

• Trends:

  Personalized nutrition, growth of online retail channels, clean-label product innovation, and increased focus on regulatory compliance and animal welfare standards

3. Asia Pacific

• Market Share:

  Faster growth, which has been fuelled by China, India, Japan, and Australia

• Key Drivers:

• Increasing equestrian sporting activity and leisure riding.
• Increased investments in horse breeding and training centres.
• The creation of equine wellness and nutrition awareness

• Trends:

  The increased use of herbal and natural supplements, the development of e-commerce, and new regulations on the safety of supplements

4. Middle East and Africa

• Market Share:

  New market with predictable growth

• Key Drivers:

• Promoting horse riding and horse race activities.
• Increasing concern with preventive equine medical care.
• Increase in investments in high-end equestrian arenas and horse breeding programs.

• Trends:

  Increased attention to animal welfare, slow regulatory changes, and increased local distribution channels

5. South and Central America

• Market Share:

  Emerging market in Brazil, Argentina, and Mexico

• Key Drivers:

• Expansion of horse riding and leisure horse riding.
• Developing equestrian breeding and equestrian racing.
• Increasing the disposable income of equine owners.

• Trends:

  Higher usage of natural and herbal products, the development of online and specialty stores, focus on sustainability, and the focus on regulatory standardization.

Global Equine Supplements Market Players Density: Understanding Its Impact on Business Dynamics

High Market Density and Competition

Competition is intense due to established players such as Alltech Inc. and regional and niche providers such as Greencoat Ltd, Foran Healthcare Ltd, and Sectolin BV, adding to the competitive landscape across different regions.

This high level of competition urges companies to stand out by offering:

• Formulations that are scientifically supported and recommended by the vets
• Develop natural, organic, and clean-label ingredients

Opportunities and Strategic Moves

• Making future investments in research and development, to make specific health applications and new formats of delivery
• Collaborating with veterinary clinics, equestrian centers, and sports organizations to reach the market and gain credibility

Major Companies operating in the Global Equine Supplements Market are:

1. Greencoat Ltd     
2. Foran Healthcare Ltd     
3. Sectolin BV        
4. Horse First Ltd             
5. Pferdegold Vertriebs GmbH      
6. Hoveler & Equinova Benelux     
7. Good Goods Germany GmbH              
8. Alltech Inc         
9. DBS Equestrian BV       
10. Nutriquine NV

Disclaimer: The companies listed above are not ranked in any particular order.

Other companies analyzed during the course of research:

1. Hestevard
2. Nutritional Laboratories Ltd
3. VETRIPHARM GmbH
4. Fresch UG (German Horse Fit)
5. Shop-Apotheke Service BV
6. EQUIDAN VETLINE ApS
7. KONIVET GmbH
8. Reverdy Equine Nutrition
9. SOPRAL SAS (Dynavena)
10. Lorane Stud Farm

Global Equine Supplements Market News and Recent Developments

• Intervacc's distribution partner Dechra launches Strangvac in Spain, Portugal, and Slovenia.

  Intervacc AB (publ) announces that its European distribution partner, Dechra Pharmaceuticals PLC, is launching Strangvac in Spain, Portugal, and Slovenia. Vials of the vaccine against the highly contagious bacterial equine disease strangles are expected to be available for delivery in these markets shortly.

Global Equine Supplements Market Report Coverage and Deliverables

The "Global Equine Supplements Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering the following areas:

• Global equine supplements market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Global equine supplements market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter's and SWOT analysis
• Global equine supplements market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the global equine supplements market
• Detailed company profiles