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The UHF RFID (RAIN) market size is projected to reach US$ 14.07 billion by 2031 from US$ 4.62 billion in 2024. The market is expected to register a CAGR of 17.9% during 2025–2031. The rising adoption in the automotive industry is likely to bring new trends into the market in the coming years.
UHF RFID (RAIN) Market Analysis
RAIN (UHF RFID) is a wireless technology that allows organizations and consumers to identify, locate, verify, and interact with commonplace products by connecting them to the internet. The RAIN spectrum falls in the upper band (between 860-960 MHz) of the ultra-high frequency range of RFID technology and aligns with specific standards and protocols. RAIN RFID is a passive, battery-free technology that operates at ultra-high frequencies (UHF) and can identify items from distances of up to 15 meters. It can recognize as many as 1,000 items per second, even in the absence of a direct line of sight. The RAIN technology manages data, takes action, and reads and writes tagged items via a reader. These abilities make it possible for companies and customers to recognize, find, verify, and interact with each object that has a RAIN tag. RAIN offers comprehensive, real-time data and insights for applications such as supply chain optimization, asset tracking, and inventory management.
UHF RFID (RAIN) Market Overview
RAIN RFID is employed in markets to identify, locate, and authenticate goods effectively. It distinguishes itself among other IoT technologies because of its availability, affordability, and ease of use. The ability of RAIN RFID to increase visibility and provide precise data makes it a game-changer in the digital era.
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UHF RFID (RAIN) Market: Strategic Insights
Market Size Value in US$ 2,011.70 Million in 2019 Market Size Value by US$ 5,588.33 Million by 2027 Growth rate CAGR of 13.8% from 2020-2027 Forecast Period 2020-2027 Base Year 2020
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UHF RFID (RAIN) Market: Strategic Insights
| Market Size Value in | US$ 2,011.70 Million in 2019 |
| Market Size Value by | US$ 5,588.33 Million by 2027 |
| Growth rate | CAGR of 13.8% from 2020-2027 |
| Forecast Period | 2020-2027 |
| Base Year | 2020 |
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UHF RFID (RAIN) Market Drivers and Opportunities
Rising Adoption of RFID Technologies in the Retail Sector
Developments in inventory tracking technologies and an emphasis on online marketing tools, such as Facebook and Google ads, are driving the growth of the retail sector. It is one of the mature industries in the US where consumers are inclined toward online shopping. As per the facts stated by the Census Bureau of the Department of Commerce, the retail e-commerce sales in the US were US$ 1192.6 billion in 2024, with an increase of 8.1% from 2023.
In the retail sector, Radio Frequency Identification (RFID) is adopted for apparel tagging. The apparel vendors are incorporating digitalization and Big Data analytics in RFID applications. RFID technology utilizes radio waves to transmit data from RFID tags to a reader, enabling the identification of objects based on the received data and facilitating the tracking of their locations. Organizations are seeking affordable solutions that enable them to increase operational efficiencies and reduce overhead costs. Data from Accenture shows that 93% of North American retailers are using RFID in some capacity to achieve these goals. Retail sector giants, such as H&M, Lululemon, Zara, and Nike, use UHF RFID technology for inventory management, helping them maintain an effective supply chain, combat counterfeit items, and prevent out-of-stock situations. Walmart mandated its clothing suppliers to attach RFID labels on their products in 2020. In 2022, the mandate was extended to cover toys, electronics, and other home items. The mandate expanded to cover everything from automotive supply to sporting products in 2023 and 2024. By 2025, the majority of other product categories that are sold in Walmart stores are expected to be covered by the requirement. The implementation of such initiatives in the retail sector drives the market growth in the segment.
Deployment of UHF RFID Technology in IoT Devices
The adoption of smart devices and government investments—especially in countries such as Japan, Singapore, China, and Australia—focused on the R&D and installations of the Internet of Things (IoT) in sectors, including manufacturing, utilities, and retail, is fueling the growth of IoT. IoT applications necessitate a data connection between the physical and digital world, and UHF RFID technology is used to bridge these spaces. With the boom in IoT, the majority of networked objects would be connected wirelessly through the passive UHF RFID technology that allows passive objects to communicate crucial data, which can be used to identify these objects with exact place and time details. The technology adds intelligence to the IoT ecosystem and simplifies new applications for connected resources.
In July 2023, Impinj, Inc. released Impinj M800 series RAIN RFID tag chips to support IoT deployments, enhancing item connectivity for enterprises. These chips improve readability, reliability, and manufacturability, advancing the speed, range, and dependability of RAIN RFID systems in tracking and securing connected items. This integration helps businesses make informed decisions based on accurate information. By connecting RFID tags to the internet, companies can gather data on item location, usage patterns, and environmental conditions, which can be used for predictive analytics. Thus, the incorporation of UHF RFID technology in IoT devices is expected to generate future growth opportunities in the market.
UHF RFID (RAIN) Market Report Segmentation Analysis
Key segments that contributed to the derivation of the UHF RFID (RAIN) market analysis are component and application.
- Based on component, the global UHF RFID (RAIN) market is segmented into hardware, software, and services. The hardware segment held the largest share in the UHF RFID (RAIN) Market in 2024.
- By application, the UHF RFID (RAIN) market is segmented into retail and consumer goods, logistics and transportation, healthcare, manufacturing, automotive, aerospace and defense, and others. The Retail and Commerce Goods segment held the largest share in the UHF RFID (RAIN) Market in 2024.
UHF RFID (RAIN) Market Share Analysis by Geography
The geographic scope of the UHF RFID (RAIN) market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East and Africa, and South and Central America.
North America held a significant market share in 2024. The US, Canada, and Mexico are among the key countries in North America. As per the Federal Communications Commission (FCC), RFID UHF bands in the region operate over the spectrum of 902–928 MHz, with readers transmitting at maximum power for most of that bandwidth. In North America, RFID technology is adopted in the retail sector to transfer data from tags attached to objects by using a wireless scanning system; this setup mainly serves the purpose of automatic identification and tracking. Easy tracking, low cost, and effective inventory management are driving the adoption of this technology in the retail sector in North America. As per the International Trade Administration (ITA), in 2022, there were over 27 million eCommerce users in Canada, accounting for 75% of the Canadian population. This number is expected to grow to 77.6% in 2025.
The growing retail sector in North America is escalating the demand for UHF RFID technology to track their inventory efficiently. Hence, companies are highly inclined to develop this technology to cater to the growing needs of the retail sector. In May 2022, Avery Dennison Corporation launched two additions to its expanding dual-frequency (DF) range of RFID inlays, which offer combined NFC (HF) and RAIN RFID (UHF) functionality for item-level tagging in a small, cost-effective way. The new AD Medio Web DF EM4425 and AD Web DF EM4425 V12 inlays and tags are designed for brand protection, supply chain management, and customer engagement. AD Medio Web DF has been developed for pharmaceuticals and healthcare applications, while AD Web DF focuses on retail use cases. Based on Avery Dennison's successful AD Web RAIN RFID product line, both products combine excellent performance with a unique dual-frequency capability. Operating in HF and UHF RFID frequency ranges, they offer significant cost advantages compared to using two separate, single-frequency inlays.
UHF RFID (RAIN) Market Report Scope
UHF RFID (RAIN) Market News and Recent Developments
The UHF RFID (RAIN) market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the UHF RFID (RAIN) market are listed below:
- Avery Dennison announced the expansion of its AD Pure range, a portfolio of inlays and tags that are entirely PET plastic-free. AD Pure inlays and tags are sustainably produced with innovative antenna manufacturing technology. The antenna and chips are applied directly on paper, making the range 100% plastic-free. (Source: Avery Dennison, Press Release, April 2024)
- Checkpoint Systems acquired alert systems to strengthen its portfolio of solutions to combat organized retail crime with a focus on metal and magnet detection in retail. (Source: Checkpoint Systems, Press Release, April 2023)
UHF RFID (RAIN) Market Report Coverage and Deliverables
The "UHF RFID (RAIN) Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
- UHF RFID (RAIN) market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- UHF RFID (RAIN) market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST and SWOT analysis
- UHF RFID (RAIN) market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the UHF RFID (RAIN) market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Component and Application
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The market is anticipated to expand at a CAGR of 17.9% during 2025-2031.
The market is expected to reach a value of US$ 14.07 billion by 2031.
Rising production capabilities of automotive manufacturers is a key trend in the market.
Jadak; Lowry Solutions Inc.; Murata Manufacturing Co., Ltd.; NXP Semiconductors; SAG; and Walki Group OY are major players in the market.
Growing adoption of RFID technologies in retail sector and increase in counterfeiting activities are driving the market growth.
The List of Companies - UHF RFID (RAIN) Market
- Caen RFID S.R.L
- Convergence Systems Limited
- Impinj, Inc.
- Invengo Technology PTE. LTD.
- Jadak
- Lowry Solutions Inc.
- Murata Manufacturing Co., Ltd.
- NXP Semiconductors
- SAG
- Walki Group OY
- Zebra Technologies
- Alien Technologies
- Honeywell International Inc
- Checkpoint Systems
- Avery Dennison Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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