Rising Adoption of RFID Technologies in the Retail Sector Boosts UHF RFID (RAIN) Market Growth
According to our latest study titled “UHF RFID (RAIN) Market Forecast to 2031 – Global and Regional Share, Trend, and Growth Opportunity Analysis – by Component, Application,” the market was valued at US$ 4.62 billion in 2024 and is projected to reach US$ 14.07 billion by 2031; it is estimated to register a CAGR of 17.9% from 2025 to 2031. The report includes growth prospects in light of current UHF RFID (RAIN) market trends and factors influencing the market growth.
Developments in inventory tracking technologies and an emphasis on online marketing tools, such as Facebook and Google ads, are driving the growth of the retail sector. It is one of the mature industries in the US where consumers are inclined toward online shopping. As per the facts stated by the Census Bureau of the Department of Commerce, the retail e-commerce sales in the US were US$ 1192.6 billion in 2024, with an increase of 8.1% from 2023.
UHF RFID (RAIN) Market – by Region, 2024 and 2031
UHF RFID (RAIN) Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Component (Hardware, Software, and Services), Application (Retail and Commerce Goods, Logistics and Transportation, Manufacturing, Healthcare, Automotive, Aerospace and Defense, and Others), and Geography
UHF RFID (RAIN) Market Growth Opportunities by 2031
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Source: The Insight Partners Analysis
In the retail sector, Radio Frequency Identification (RFID) is adopted for apparel tagging. The apparel vendors are incorporating digitalization and Big Data analytics in RFID applications. RFID technology utilizes radio waves to transmit data from RFID tags to a reader, enabling the identification of objects based on the received data and facilitating the tracking of their locations. Organizations are seeking affordable solutions that enable them to increase operational efficiencies and reduce overhead costs. Data from Accenture shows that 93% of North American retailers are using RFID in some capacity to achieve these goals. Retail sector giants, such as H&M, Lululemon, Zara, and Nike, use UHF RFID technology for inventory management, which helps them maintain an effective supply chain, combat counterfeit items, and prevent out-of-stock situations. Walmart mandated its clothing suppliers to attach RFID labels on their products in 2020. In 2022, the mandate was extended to cover toys, electronics, and other home items. The mandate expanded to cover everything from automotive supply to sporting products in 2023 and 2024. By 2025, the majority of other product categories that are sold in Walmart stores are expected to be covered by the requirement. The implementation of such initiatives in the retail sector drives the market growth in the segment.
The UHF RFID (RAIN) market analysis has been carried out by considering the following segments: component and application. The components include hardware, software, and services. The hardware components are categorized as tags and labels, readers, printers, and others. In terms of application, the market is segmented into retail and consumer goods, logistics and transportation, healthcare, manufacturing, automotive, aerospace and defense, and others. The retail and consumer goods segment held the largest UHF RFID (RAIN) market share in 2024.
The scope of the UHF RFID (RAIN) market report is primarily segmented into North America (US, Canada, and Mexico), Europe (Russia, UK, Germany, France, Italy, and the Rest of Europe), Asia Pacific (South Korea, China, India, Japan, Australia, and the Rest of Asia Pacific), Middle East & Africa (UAE, Saudi Arabia, South Africa, and the Rest of MEA), and South & Central America (Brazil, Argentina, and the Rest of SAM). Asia Pacific accounted for the largest UHF RFID (RAIN) market share in 2024. The UHF RFID (RAIN) market in Asia Pacific is segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The surging demand for smartphones among consumers in Asia Pacific countries drives the UHF RFID (RAIN) market growth. According to the GSM Association of July 2023, smartphone adoption in Asia Pacific is expected to increase to 94% by 2030, with a 76% increase from 2022, owing to improved digital literacy, high internet connectivity, and availability of affordable devices. The rise in smartphone adoption surges the demand for UHF RFID (RAIN) technology among smartphone manufacturers to develop thinner, compact, and advanced advanced-featured smartphones. As consumers in Asia Pacific demand more advanced featured smartphones with high camera quality, improved signal strength, and 5G connection, demand for sophisticated RF front-end modules is rising. These modules are capable of performing complicated operations such as signal amplification, filtering, and power management.
Analog Devices Inc., Broadcom Inc., Murata Manufacturing Co Ltd., Qorvo Inc., Skyworks Solutions Inc., Microchip Technology Inc., NXP Semiconductors NV, Qualcomm Inc., Infineon Technologies AG, and TDK Corp are among the key players profiled in the UHF RFID (RAIN) market report.
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