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[Research Report] The icing and frosting market was valued at US$ 4,883.15 million in 2022 and is expected to reach US$ 6,730.00 million by 2030; it is estimated to record a CAGR of 4.1% during 2022–2030.
MARKET ANALYSIS
Icing and frosting is a dynamic segment of the bakery ingredients in the retail industry, as they are highly used to decorate and add flavors to cakes, pastries, and other baked goods. With a growing global consumer base interested in indulgent treats and specialty desserts, the icing and frosting market has witnessed steady expansion fueled by factors such as urbanization, changing consumer lifestyles, and the popularity of home baking. Product segmentation includes traditional options such as buttercream and royal icing, alongside newer innovations such as fondant and cream cheese frosting, catering to a wide range of tastes and preferences. Distribution channels vary from supermarkets, convenience stores, and specialty bakeries to online retail platforms, reflecting the diverse shopping habits of consumers.
In recent years, there has been a growing demand for natural and organic icing and frosting products, driven by health-conscious consumers seeking cleaner and more transparent ingredients. This has led to the development of products made with plant-based alternatives, natural sweeteners such as maple syrup or honey, and traditional dairy-based frosting. Additionally, the rise of social media and baking shows has led to a growing desire for unique and visually appealing decorations for baked goods. Consumers seek customized and personalized icing and frosting options, creating opportunities for specialty companies offering creative designs and edible prints.
Major factors contributing to the growing icing and frosting market size are the rising interest in home baking, and culinary exploration and globalization. Culinary exploration and globalization foster a demand for diverse, exotic flavors that transcend traditional boundaries. The globalization of food preferences has led to increased exposure to a wide array of culinary influences from across the world. As consumers become adventurous in their taste preferences, there is a growing demand for unique and international flavors in baked goods. This global culinary exploration directly influences the icing and frosting market size, with consumers seeking innovative and premium options that reflect a fusion of diverse tastes and textures.
The multicultural composition of many societies contributes to a demand for icing and frosting that cater to various cultural preferences. As individuals from diverse cultural backgrounds interact and share culinary experiences, there is an increased desire for products that align with specific cultural tastes. This trend is evident in the icing and frosting market, where manufacturers are introducing a range of flavors inspired by various cuisines to appeal to a diverse consumer base. The emphasis on providing products that cater to different cultural palates drives innovation in the icing and frosting market.
The availability of premium and exotic ingredients across the world contributes to the globalization of flavors in the icing and frosting market. Consumers are increasingly seeking products that incorporate unique and high-quality ingredients sourced globally. This has prompted manufacturers to explore a variety of exotic flavors and textures, introducing a level of sophistication to icing and frosting that aligns with the discerning tastes of consumers engaged in culinary exploration. The fusion of global ingredients is meeting the demand for unique flavors and elevating the quality of products in the icing and frosting market.
GROWTH DRIVERS AND CHALLENGES
Culinary exploration and globalization foster a demand for diverse, exotic flavors that transcend traditional boundaries. The globalization of food preferences has led to increased exposure to a wide array of culinary influences from across the world. As consumers become adventurous in their taste preferences, there is a growing demand for unique and international flavors in baked goods. This global culinary exploration directly influences the icing and frosting market, with consumers seeking innovative and premium options that reflect a fusion of diverse tastes and textures.
The multicultural composition of many societies contributes to a demand for icing and frosting that cater to various cultural preferences. As individuals from diverse cultural backgrounds interact and share culinary experiences, there is an increased desire for products that align with specific cultural tastes. This trend is evident in the icing and frosting market, where manufacturers are introducing a range of flavors inspired by various cuisines to appeal to a diverse consumer base. The emphasis on providing products that cater to different cultural palates drives innovation in the icing and frosting market.
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Icing and Frosting Market: Strategic Insights
Market Size Value in US$ 4,883.15 million in 2022 Market Size Value by US$ 6,730.00 million by 2030 Growth rate CAGR of 4.1% from 2022 to 2030 Forecast Period 2022-2030 Base Year 2022
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Icing and Frosting Market: Strategic Insights
| Market Size Value in | US$ 4,883.15 million in 2022 |
| Market Size Value by | US$ 6,730.00 million by 2030 |
| Growth rate | CAGR of 4.1% from 2022 to 2030 |
| Forecast Period | 2022-2030 |
| Base Year | 2022 |
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REPORT SEGMENTATION AND SCOPE
The "Global Icing and Frosting Market Analysis" has been carried out by considering segments such as type, category, distribution channel, and geography. The report provides key statistics on the use of icing and frosting across the world, along with their demand in major regions and countries. In addition, the report provides a qualitative assessment of factors affecting the market performance in major regions and countries. It also includes a comprehensive analysis of the leading players in the market and their key strategic developments. Analysis of the market dynamics is also included to help identify the icing and frosting market trends, key driving factors, and lucrative opportunities that would, in turn, aid in generating higher revenues.
The ecosystem analysis and Porter’s five forces analysis provide a 360-degree view of the global icing and frosting market, which helps understand the entire supply chain and various factors influencing the icing and frosting market growth.
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SEGMENTAL ANALYSIS
The market is segmented on the basis of type, category, distribution channel, and geography. Based on type, the market is segmented into icing and frosting. The frosting segment holds a larger icing and frosting market share. Frosting is a sweet and creamy topping commonly used on baked goods. It is similar to icing but has some differences in ingredients and texture. It is often thicker and fluffier, focusing on creating a smooth and spreadable consistency. Frosting contains powdered sugar, butter, shortening, and flavorings such as vanilla or chocolate. Unlike icing, which may have a more liquid or glaze-like consistency, frosting tends to be more substantial and is often used for decorating cakes, cupcakes, and other desserts.
The increasing popularity of home baking, driven by the desire for homemade treats and creative culinary experiences, has led to a heightened demand for convenient and versatile frosting options. Additionally, the influence of baking shows, both on traditional television and streaming platforms, has inspired individuals to experiment with different frosting techniques to achieve professional-looking results. The demand for customization and personalization in home-baked goods, fueled by events such as birthdays and celebrations, bolsters the need for diverse and flavorful frosting varieties. Popular types of frosting are buttercream, cream cheese frosting, and ganache, each offering a unique taste and texture profile for various dessert applications.
Icing and Frosting Market – by Type, 2022 and 2030
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REGIONAL ANALYSIS
The report provides a detailed overview of the global icing and frosting market with respect to five major regions—North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. Asia Pacific accounted for the largest global icing and frosting market share, and the market in the region was valued at ~US$ 1,190 million in 2022. The market in Europe is expected to reach ~US$ 2,090 million by 2030. The market in North America is expected to record a CAGR of ~3% in the forecast period, 2022 to 2030. In Asia Pacific, the upsurge in demand for icing and frosting is influenced by a combination of cultural shifts, evolving consumer tastes, and the growing popularity of Western-style desserts. There is a rise in the middle-class population with increasing disposable income in many Asian countries. This demographic shift has increased interest in premium and indulgent food experiences, including baked goods decorated with beautiful and flavorful icing. As lifestyles become more affluent, the demand for home-baked, visually appealing, and gourmet desserts has expanded, driving the icing and frosting market growth in the region. Additionally, the globalization of food trends, particularly the influence of Western cuisine, has significantly shaped consumer preferences in Asia Pacific.
COMPETITIVE LANDSCAPE AND KEY COMPANIES
Wilton Brands LLC, General Mills Inc, Conagra Brands Inc, Dr. Oetker (UK) Ltd, Dixie's Cakes and More Inc, Cake Craft Factory LLC, The Pillsbury Co LLC, Rich Products Corp, The Purple Mixer Inc, and The Simple Kitchen Oakville Inc are among the prominent players profiled in the icing and frosting market report. In addition, several other players have been studied and analyzed during the study to get a holistic view of the market and its ecosystem. The icing and frosting market report also includes company positioning and concentration to evaluate the performance of competitors/players in the market.
INDUSTRY DEVELOPMENTS AND FUTURE OPPORTUNITIES
Initiatives taken by the key players operating in the icing and frosting market are listed below:
- In 2022, Duncan Hines partnered with the Birthday Party Project to make birthdays a little sweeter for kids in need.
- In 2022, Duncan Hines Partners with Global Superstar Dolly Parton To Bring New Southern-Style Desserts To The Table
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type, Category, Distribution Channel, and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
In 2022, Asia Pacific dominated the global icing and frosting market share. In Asia Pacific, the upsurge in demand for icing and frosting is influenced by a combination of cultural shifts, evolving consumer tastes, and the growing popularity of Western-style desserts. There is a rise in the middle-class population with increasing disposable income in many Asian countries. This demographic shift has increased interest in premium and indulgent food experiences, including baked goods decorated with beautiful and flavorful icing. As lifestyles become more affluent, the demand for home-baked, visually appealing, and gourmet desserts has expanded, driving the icing and frosting market growth in the region. Additionally, the globalization of food trends, particularly the influence of Western cuisine, has significantly shaped consumer preferences in Asia Pacific.
The growing interest in home baking has emerged as a significant driver for the icing and frosting market, catalyzing the demand for diverse, high-quality products. The rise of home baking is intricately tied to a broader cultural shift toward culinary creativity and do-it-yourself experiences. Inspired by popular baking shows and online tutorials, consumers are increasingly taking up baking as a recreational activity. This has led to a surge in demand for premium icing and frosting as home bakers seek to enhance their homemade treats' visual appeal and flavor complexity. Moreover, the therapeutic and stress-relieving aspects of home baking have contributed to the surge in interest. Many individuals turned to baking for relaxation and creative expression during lockdowns and social distancing. This surge in baking as a therapeutic hobby has translated into a heightened demand for icing and frosting, as consumers aim to create visually appealing and indulgent desserts to share with family and friends. The desire for an enjoyable and fulfilling baking experience has driven consumers to explore various icing options, including unique flavors and decorative techniques. The influence of social media platforms has played a pivotal role in the rising interest in home baking and, consequently, the demand for icing and frosting. The sharing culture on platforms such as Instagram and Pinterest has fueled a desire for aesthetically pleasing baked goods. Home bakers are motivated to experiment with different icing techniques to create visually stunning treats worthy of sharing online. This social media-driven trend has created a demand for premium and innovative icing products as consumers seek to replicate or create unique, shareable desserts.
The major players operating in the global icing and frosting market are Wilton Brands LLC, General Mills Inc, Conagra Brands Inc, Dr. Oetker (UK) Ltd, Dixie's Cakes and More Inc, Cake Craft Factory LLC, The Pillsbury Co LLC, Rich Products Corp, The Purple Mixer Inc, and The Simple Kitchen Oakville Inc among others.
The rise of premium and artisanal offerings is anticipated to be a notable trend in the icing and frosting market, reflecting a shift in consumer preferences toward more sophisticated and high-quality products. Consumers increasingly value craftsmanship and authenticity in their culinary experiences, seeking premium ingredients and artisanal techniques. This trend is particularly evident in the icing and frosting market, where the emphasis on handcrafted, small-batch products has gained traction. Home bakers and consumers alike are drawn to the allure of unique flavors, textures, and visual appeal offered by premium and artisanal icing options.
The demand for premium and artisanal offerings is closely linked to the desire for a more indulgent and sophisticated baking experience. As consumers seek to elevate their homemade treats to a higher culinary standard, there is a growing interest in icing and frosting that go beyond basic functionality. Premium options often include unique flavor profiles, such as exotic extracts, high-quality chocolates, and natural ingredients, providing consumers with a more refined and indulgent palette. The trend of premium and artisanal offerings aligns with the broader movement of consumers viewing baking as a form of self-expression and creativity.
Based on type, the market is segmented into icing and frosting. The frosting segment holds a larger icing and frosting market share. Frosting is a sweet and creamy topping commonly used on baked goods. It is similar to icing but has some differences in ingredients and texture. It is often thicker and fluffier, focusing on creating a smooth and spreadable consistency. Frosting contains powdered sugar, butter, shortening, and flavorings such as vanilla or chocolate. Unlike icing, which may have a more liquid or glaze-like consistency, frosting tends to be more substantial and is often used for decorating cakes, cupcakes, and other desserts.
Based on category, the icing and frosting market is bifurcated into gluten-free and conventional. The demand for conventional icing and frosting remains strong due to its timeless appeal and versatility in enhancing the flavor and presentation of a wide range of baked goods. Traditional icing and frosting recipes typically include powdered sugar, butter, and flavorings, creating a rich and creamy texture. The continuing popularity of classic desserts such as birthday cakes, cupcakes, and cookies has sustained the demand for these conventional toppings. Additionally, the continued growth of the baking industry, both commercially and in home kitchens, contributes to the surge in demand. Consumers often gravitate toward familiar and comforting flavors, and the accessibility of conventional icing and frosting recipes allows for easy customization and creativity in decorating various baked treats. The popularity of these time-tested options is further fueled by the joy and nostalgia of indulging in beautifully frosted desserts.
The List of Companies - Icing and Frosting Market
- Wilton Brands LLC
- General Mills Inc
- Conagra Brands Inc
- Dr. Oetker (UK) Ltd
- Dixie's Cakes and More Inc
- Cake Craft Factory LLC
- The Pillsbury Co LLC
- Rich Products Corp
- The Purple Mixer Inc
- The Simple Kitchen Oakville Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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