The Frozen Bakery Products Market size is projected to reach US$ 16.53 billion by 2031 from US$ 11.63 billion in 2024. The market is expected to register a CAGR of 5.2% during 2025–2031.

Frozen Bakery Products Market Analysis

Urbanization and a busy lifestyle have increased demand for convenient and ready-to-eat food products, making them popular among consumers seeking ready-to-eat food formats. Technological advancements in producing frozen food products have improved their texture, quality, and shelf life, making them an appealing alternative to regular bakery products. Additionally, the growth of online retail and supermarkets has expanded product visibility and accessibility. The awareness of healthier alternatives, such as gluten-free and low-sugar frozen baked goods, due to the growing number of health-conscious consumers, is fueling demand for the global frozen bakery products market.

Frozen Bakery Products Market Overview

Frozen bakery products include breads and rolls, cakes, pastries, biscuits, cookies, and other baked goods. These products are frozen using advanced freezing technology, such as cryogenic freezing and blast freezing, to quickly lower the temperature of the baked goods to maintain their freshness, quality, texture, and taste. Consumers are widely seeking frozen bakery products owing to the growing number of working professionals and rising urbanization. Additionally, these products are commonly used in the foodservice sector due to their ease of transportation and storage. They can be shipped globally using cold chain supply logistics, ensuring product freshness until final consumption.

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Frozen Bakery Products Market: Strategic Insights

Market Size Value in	US$ 25.31 Billion in 2021
Market Size Value by	US$ 33.3 Billion by 2028
Growth rate	CAGR of 4.0% from 2021-2028
Forecast Period	2021-2028
Base Year	2021

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Frozen Bakery Products Market Drivers and Opportunities

Market Drivers:

• Growing Influence of Western Cuisine:

  The growing influence of the Western diet and cuisine has fueled the demand for frozen bakery products, including croissants, pancakes, and waffles.

• Rising Urbanization:

  A growing number of working professionals and busy schedules in the urban areas fuel the demand for convenient food formats, including frozen bakery products.

• Preference for Packaged Food Products:

  An increasing number of health-conscious consumers post-pandemic perceive packaged food products as a healthier alternative, which drives the demand for frozen bakery products.

• Extended Product Shelf-Life:

  While freezing baked goods, their shelf life increases by up to 18 months, which makes them an attractive choice for the foodservice industry.

Market Opportunities:

• Expansion of QSR and Foodservice Applications:

  With the growing number of quick-service restaurants in the food service industry, the demand for frozen bakery products, such as breads and rolls, cakes and pastries, is rising in gourmet food applications.

• Development of Healthier Alternatives:

  Healthier alternatives, such as gluten-free, low sugar, and multigrain bread and cookies, contribute to the demand for frozen bakery products.

• Advanced Technology:

  Advancements in technology enhance texture and quality, improve dough handling, and extend shelf life.

• Growing Product Visibility:

  Increasing product visibility and awareness through online retail channels, such as Amazon, propels the demand for frozen bakery products.

Frozen Bakery Products Market Report Segmentation Analysis

The frozen bakery products market is divided into different segments to give a clearer view of how it works, its growth potential, and the latest trends. Below is the standard segmentation approach used in industry reports:

By Product Type:

• Breads and Rolls:

  Frozen breads and rolls are a popular frozen bakery product, which includes sandwich bread, brioche buns, ciabatta rolls, hotdog buns, hamburger buns, panini and focaccia bread, and baguettes.

• Cakes and Pastries:

  Frozen cakes are widely consumed on special occasions and festivals. Frozen pastries include Danish pastry, croissants, cinnamon snails, etc.

• Others:

  This segment includes frozen brownies, pancakes, waffles, crepes, and other frozen bakery products.

By Category:

• Conventional:

  Frozen bakery products with gluten and other traditional ingredients are conventional products.

• Gluten-Free:

  This segment includes frozen bakery products produced without gluten owing to rising health awareness among regional consumers.

By Distribution Channel:

• Supermarkets and Hypermarkets:

  Supermarkets and hypermarkets are popular due to their wide availability and bulk discounts. Some of the popular supermarkets include Walmart, Carrefour, Tesco, Lulu, and others that contribute to the global sales of frozen bakery products through this distribution channel.

• Convenience Stores:

  Impulsive buyers prefer these stores due to their extended operating hours, strategic locations, and accessibility.

• Online Retail:

  Easy accessibility and the growing need for convenience drive the demand for frozen bakery products from the online retail channel.

• Others:

  These include export markets, gas stations, specialty stores, bakery chains, and others.

By Geography:

• North America
• Europe
• Asia Pacific
• South and Central America
• Middle East & Africa 

Frozen Bakery Products Market Report ScopeFrozen Bakery Products Market Share Analysis by Geography

The frozen bakery products market in the Asia Pacific is growing at the fastest rate. The rising influence of Western diet across the region powers this surge. Emerging markets in South and Central America, the Middle East, and Africa have untapped opportunities for frozen bakery products providers to expand.

The market growth of frozen bakery products differs in each region. The demand for premium indulgences is growing, positioning frozen bakery products as a favored treat globally, in an evolving consumer landscape. Below is a summary of market share and trends by region:

1. North America

• Market Share:

  Holds a significant market share

• Key Drivers:

• Growing demand for convenient food products
• Rising disposable income
• Increasing urbanization

• Trends:

  Surging demand for specialty frozen bakery products, such as frozen pizza.

2. Europe

• Market Share:

  Holds the largest market share

• Key Drivers:

• Cultural Emphasis on Baked Goods
• Expansion of Retail Channels
• Growing Urbanization

• Trends:

  Growing demand for on-the-go consumption of food products.

3. Asia Pacific

• Market Share

  Fastest-growing region, with a rising market share every year

• Key Drivers:

• Soaring Influence of Western Culture
• Growing urbanization
• Expansion of Retail Channels

• Trends:

  Rising emphasis on healthier frozen bakery products

4. South and Central America

• Market Share:

  A growing market with rapid progress

• Key Drivers:

• Hectic Lifestyles
• Cold Chain Development
• Shift in Consumer Preferences

• Trends:

  Surging demand for gluten-free frozen bakery products

5. Middle East and Africa

• Market Share:

  Although small, it is growing quickly

• Key Drivers:

• Growing urbanization
• Favorable Consumption Habits

• Trends:

  Increased influence of Western food culture

Frozen Bakery Products Market Players Density: Understanding Its Impact on Business Dynamics

High Market Density and Competition

Competition is intense due to the presence of established players such as Dawn Food Products Inc.; EUROPASTRY, SA; Lantmannen Unibake; ARYZTA AG; General Mills Inc.; Conagra Brands Inc.; Grupo Bimbo SAB de CV; Cole's Quality Foods Inc.; Bridgford Foods Corp; and Associated British Foods Plc.

This high level of competition urges companies to stand out by offering:

• Diverse product offering
• Sustainable and ethical sourcing
• Competitive pricing models
• Strong customer support and easy integration

Opportunities and Strategic Moves

• Focusing on research and development activities to distinguish themselves in the market
• Expanding global footprint and capabilities by acquiring value-added confectionery brands
• Expanding product portfolio by launching sustainable products

Major companies operating in the frozen bakery products market are:

1. Dawn Food Products Inc
2. EUROPASTRY, SA
3. Lantmannen Unibake
4. ARYZTA AG
5. General Mills Inc.
6. Conagra Brands Inc.
7. Grupo Bimbo SAB de CV
8. Cole's Quality Foods Inc.
9. Bridgford Foods Corp
10. Associated British Foods Plc

Disclaimer: The companies listed above are not ranked in any particular order.

Other companies analyzed during the course of research:

1. McCain Foods Ltd
2. Brico Bread Alimentos Ltda
3. Brazi Bites
4. Brazilicious Inc
5. Avieta SA
6. Dr Schar AG
7. Panamar Bakery Group
8. Moderna Alimentos SA
9. Lantmannen
10. Pepperidge Farm Inc

Frozen Bakery Products Market News and Recent Developments

• Lancaster Colony Corp – Production Launch

  In August 2024, T. Marzetti Co., a subsidiary of Lancaster Colony Corp., launched its first gluten-free line of New York Bakery frozen bread. The line includes gluten-free versions of the brand's Garlic Texas Toast and Five Cheese Texas Toast.

• Brazi Bites– Product Launch

  In August 2024, Brazi Bites expanded its Gluten-Free Frozen Waffles to Whole Foods stores nationwide. The brand, which created the first-to-market savory Cheesy Waffle, offers crispy, fluffy waffles in Homestyle and Blueberry varieties, ensuring a healthier and more satisfying experience.

Frozen Bakery Products Market Report Coverage and Deliverables

The "Frozen Bakery Products Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering the following areas:

• Frozen bakery products market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Frozen bakery products market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter's five forces and SWOT analysis
• Frozen bakery products market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the frozen bakery products market
• Detailed company profiles