Canned Tuna Market is expected to reach US$ 17.20 billion by 2031

Health Benefits Associated with Canned Tuna Drives Global Canned Tuna Market Growth

According to our new research study on "Canned Tuna Market Forecast to 2031 – Global Analysis – by Type, Category, Distribution Channel, and Geography," the market was valued at US$ 12.98 billion in 2023 and is expected to reach US$ 17.20 billion by 2031; it is estimated to record a CAGR of 3.6% during 2023–2031. The canned tuna market report highlights key factors bolstering the canned tuna market growth and prominent players along with their developments in the market.

Canned tuna is a processed tuna that can be directly used in various recipes from salads to sandwiches, cutlets to spring rolls, and noodles to pasta. The upsurging number of health-conscious consumers seeking convenient protein sources and rising dependency on ready-to-cook and ready-to-eat food products has propelled the canned tuna market forecast growth. In addition, changing dietary preferences owing to the rising awareness regarding nutritious health benefits of tuna drive the market growth. Further, strategic initiatives such as product launch and development, mergers, acquisitions, and collaborations by key market players have contributed to the canned tuna market growth. In March 2021, Thai Union’s SEALECT Tuna brand announced the launch of a limited-edition series of canned tuna with a packaging design featuring Doraemon. The launch was aimed to attract consumers with the release of The Movie - Standby Me Doraemon 2.

Global Canned Tuna Market Breakdown – by Region

Canned tuna is an excellent source of high protein for building and repairing tissues, muscles, and organs. Protein content helps maintain a feeling of fullness, making canned tuna a satisfying and filling option for consumers seeking to manage their weight or build muscle mass.

Canned tuna contains omega-3 fatty acids, particularly eicosatetraenoic acid (EPA) and docosahexaenoic acid (DHA). The fatty acids are known for their numerous health benefits, including reducing the risk of heart disease, improving brain function, and supporting overall cognitive health. Incorporating omega-3 fatty acids into the diet through canned tuna consumption can help consumers maintain a healthy heart and brain function.

Furthermore, canned tuna is a good source of various vitamins and minerals, including vitamin D, vitamin B12, selenium, and potassium. Vitamin D is essential for smooth immune function and bone health, whereas vitamin B12 supports nerve function and red blood cell production. Selenium is an antioxidant, protecting cells from damage, and potassium helps regulate blood pressure and muscle function. By consuming canned tuna, consumers can obtain these essential nutrients, contributing to good health and well-being.

Canned tuna is low in saturated fats and cholesterol; thus, it is a heart-healthy choice for individuals willing to reduce their risk of cardiovascular disease. The American Heart Association recommends consuming fish such as tuna at least twice weekly as part of a heart-healthy diet. As canned tuna contains protein, omega-3 fatty acids, vitamins, and minerals, it offers consumers a convenient and nutritious option to support their health goals, which drives the canned tuna market size.

In today's fast-paced world, consumers seek quick and easy meal options. Consumers appreciate the convenience of consuming nutritious canned tuna in a meal, without the need for extensive meal planning and preparation. This convenience makes canned tuna an attractive option for individuals with hectic schedules or those lacking culinary skills.

Canned tuna has excellent shelf stability, allowing it to be stored for long periods without refrigeration. This attribute is highly advantageous for consumers who value convenience and flexibility in their food choices. Whether stocking up on pantry essentials for emergencies or packing lunches for work or travel, canned tuna assures consumers of having a versatile and reliable protein source readily available whenever needed. Its long shelf life minimizes food waste and ensures that consumers always have access to nutritious meals.

Since more people are leading busy and mobile lifestyles, there is a growing preference for portable and convenient food options that can be prepared in minimal time. Furthermore, the versatility of canned tuna lends itself well to various meal occasions, further enhancing its appeal to consumers. Canned tuna can be incorporated into various recipes for different tastes and dietary preferences. It can be used in classic tuna sandwiches, salads, pastas, wraps, and casseroles. This versatility allows consumers to experiment with new flavors and meal ideas while still enjoying canned tuna's convenience and nutritional benefits. Overall, convenience and shelf stability make canned tuna popular among consumers seeking convenient and nutritious meal solutions, which is contributing to the growing canned tuna market size.

StarKist Co; Bumble Bee Foods, LLC.; Chicken of the Sea; Wild Planet Foods; Genova; Conservas Ortiz S.A.; Century Pacific Food Inc; American Tuna Inc; and Sustainable Seas are among the prominent players profiled in the canned tuna market report. In addition, several other players have been studied and analyzed during the study to get a holistic view of the market and its ecosystem. The canned tuna market analysis also includes company positioning and concentration to evaluate the performance of competitors/players operating in the market.

The "Global Canned Tuna Market Report" is a specialized and in-depth study of the food & beverages industry. The market analysis includes growth prospects in light of the canned tuna market trends and driving factors influencing the market expansion. The market is segmented on the basis of type, category, distribution channel, and geography. Based on type, the market is segmented into albacore, yellowfin, skipjack, and others. By category, the market is segmented into tuna in water, tuna in oil, and others. Canned tuna in oil held a significant canned tuna market share. Canned tuna in oil is typically packed in extra-virgin olive oil, vegetable oil, and olive oil. The fish may take a slight flavor from the oil in canned tuna. Tuna in oil is better for those with an increased need for essential fatty acids (EFAs), including linoleic acid. This includes those suffering from conditions such as cystic fibrosis. The nutrition content of tuna in oil varies depending on the variety, and they are higher in calories, fats, and sodium. Consumers focusing on moisture, flavor, and vitamin D levels prefer tuna in oil. Manufacturers are innovating canned tuna in oil with different added ingredients such as carrot, sweetcorn, alpine, and cumin.

The canned tuna market, based on distribution channels, is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. Supermarkets and hypermarkets held a significant canned tuna market share. Supermarkets and hypermarkets are large retail establishments that offer a wide range of products such as groceries, seafood, and other household goods. Products from various brands are available in these stores at reasonable prices. Moreover, these stores offer attractive discounts, multiple payment options, and a pleasant customer experience. Supermarkets and hypermarkets focus on maximizing product sales to increase their profit. Due to their heavy customer base, canned tuna manufacturers usually prefer to sell their products through supermarkets and hypermarkets. Increasing urbanization, rising working-class population, and competitive pricing boost the popularity of supermarkets and hypermarkets in developed and developing regions. Moreover, supermarkets and hypermarkets have modern storage facilities, ensuring ideal storage conditions for broth and other nonperishable products. In March 2021, Waitrose (UK's supermarket chain) launched the UK’s first MSC-certified yellowfin and albacore tuna products. These products are available at their supermarket chain in the UK.

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