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The towel warmer market size is projected to reach US$ 1.65 billion by 2031 from US$ 1.21 billion in 2024. The market is expected to register a CAGR of 4.4% during 2025–2031.
Towel Warmer Market AnalysisThe adoption is increasing with bathroom renovations and home improvement projects. Consumers prefer modern and stylish, and energy-efficient towel warmers. Technological innovations, including smart thermostats, timers, and connectivity with home automation systems, are beneficial in the user experience and energy savings. The growing hospitality and wellness sectors are aiming to increase the level of comfort of the guests using towel warmers as a regular feature. Increased enlightenment on the issue of hygiene and dampness in bathrooms contributes to demand.
Towel Warmer Market OverviewThe promotion of comfort, luxury, and hygiene at home and in business premises serves consumers who want to be warm, have a better bathroom appearance, and have functional features, including moisture control. Intelligent and energy-saving models can be connected with home automation systems and attract environmentally conscious people. The market is being affected by the rising trends in home renovation, rising disposable income, and the rising hospitality and wellness industries. Developed countries with colder climates and higher standards of living, such as Europe and North America, are the demand centers, and the growth centers are rapidly urbanizing regions such as APAC.
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Towel Warmer Market: Strategic Insights
Market Size Value in US$ 608.50 million in 2021 Market Size Value by US$ 812.04 million by 2028 Growth rate CAGR of 4.2% from 2021 to 2028 Forecast Period 2021-2028 Base Year 2021
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Towel Warmer Market Drivers and OpportunitiesCustomize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Towel Warmer Market: Strategic Insights
| Market Size Value in | US$ 608.50 million in 2021 |
| Market Size Value by | US$ 812.04 million by 2028 |
| Growth rate | CAGR of 4.2% from 2021 to 2028 |
| Forecast Period | 2021-2028 |
| Base Year | 2021 |
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Market Drivers:
- Increasing Disposable Incomes Increasing Premium Purchases: The growing disposable income in the world is giving more power to consumers to invest in luxury home products, such as a towel warmer, which is creating a demand for high-end, stylish, and functional bathroom accessories.
- Expanding Bathroom Renovation and Home Improvement: Increasing trends in home improvement and bathroom renovation stimulate consumers to add a towel warmer to their homes to add comfort and aesthetic value to their modern living environment.
- Hospitality and Wellness Sector Development: The growing hotel, spa, and wellness industries drive the use of towel warmers to ensure the comfort of the guests, propelling commercial demand over residential uses.
- Cold Climate Areas Promoting Heating Requirement: Towel warmers are needed in colder areas to provide warmth and moisture control, which results in a high adoption rate within such markets.
Market Opportunities:
- Creation of Energy Saving and Environmental Friendly Models: Manufacturers can take advantage of the sustainability trend by making energy-efficient towel warmers that will attract environmentally aware consumers.
- Growth in Emerging Markets of Asia-Pacific: The potential for growth in the adoption of towel warmers is unexploited in the emerging economies due to rapid urbanization and increasing incomes.
- Home Automation and AI Integration: There is the possibility to create towel warmers with improved AI and home automation to be smarter controlled and managed in terms of energy.
The towel warmer market is divided into different segments to give a clearer view of its growth potential and the latest trends. Below is the standard segmentation approach used in industry reports:
By Type:
- Electric Towel Warmers: An electric towel warmer is easy to install, uses less energy, and interacts with other smart home devices, which makes it versatile and provides steady warmth throughout the year.
- Hydronic Towel Warmers: Hydronic models distribute heat evenly and can be integrated with other central heating solutions, which would be attractive in places where there is a system of hot water and harsher climate conditions.
- Dual Fuel: Dual fuel towel warmers are electric and hydronic in nature, which gives them flexibility and saves power, and consumers are demanding them because they need efficiency and consistent performance in a diverse climate.
By Installation Type:
- Wall-Mounted
- Freestanding
- Others
By Distribution Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Retail
- Others
By Geography:
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- South & Central America
Market Report Scope
Towel Warmer Market Share Analysis by GeographyRapid urbanization, renovation activity, particularly in high-income households, encourages the adoption of premium bathroom fixtures in APAC. Emerging markets in South & Central America, and Middle East and Africa have untapped opportunities for towel warmer providers to expand.
The towel warmer market growth differs in each region due to the rate of economic development, tourism levels, and consumer preferences. Below is a summary of market share and trends by region:
1. North America
- Market Share: Holds a significant share of the global market
- Key Drivers:
- Increasing personal care and wellness awareness
- The increase in disposable income promotes high-end home remodeling
- Favorable attitude towards energy-saving appliances
- Trends: Green and energy-efficient uptake of products
2. Europe
- Market Share: Substantial market share owing to the region’s colder climate
- Key Drivers:
- Increasing interest in health and cleanliness
- Great emphasis on home improvement and luxurious decor
- Growth of the hospitality and tourism sector.
- Trends: Blending with contemporary bathroom interiors and designs
3. Asia Pacific
- Market Share: The fastest-growing region with an increasing market share annually
- Key Drivers:
- Blistering urbanization and infrastructure development
- Growth in disposable incomes, middle classes
- Development of the hospitality and tourism industries
- Trends: Increasing trend towards space-saving designs
4. Middle East and Africa
- Market Share: Growing market with steady progress
- Key Drivers:
- Hospitality and booming tourism businesses
- Increasing luxury real estate development
- Trends: Implementation of high-end towel warmers in high-end hotels
5. South and Central America
- Market Share: Smaller market share, growing at a rapid pace
- Key Drivers:
- Increase in urban residential and real estate development
- Increasing need for comfort and luxury in the bathroom
- Trends: Increasing market share of energy-efficient products
High Market Density and Competition
Competition is intense due to the presence of established players such as KORADO, Pitacs Limited, Zadro Inc, Stelrad Group plc, Zehnder Group AG, ICO Bath, VERNON Towel Warmers, Mr. Steam, Heatgene, VOGUE (UK) LTD., WarmlyYours, Artos, Amba Products, Limitless Digital Group, Eskimo Design, THG, Pure Enrichment, Tzumi, Lusso, and Ecaros.
This high level of competition urges companies to stand out by:
- Creating smart towel warmers with the convenience of the remote control and programmable timers that are energy efficient and sustainable.
- Developing models with advanced heating technology that quickly distribute warmth and maintain optimal moisture control, ensuring ease of use for the user.
- Incorporating the compatibility of IoT and home automation to attract tech-sensitive consumers who value linked living rooms.
Opportunities and Strategic Moves
- Introduce product lines with energy-saving heating elements
- Create small form designs befitting small urban bathrooms.
- Launch of personalized and fashionable designs
- Collaborate with smart home technology vendors
- Partnering with real estate developers and the hospitality industry to incorporate towel warmers
- KORADO
- Pitacs Limited
- Zadro Inc
- Stelrad Group plc
- Zehnder Group AG,
- ICO Bath
- VERNON Towel Warmers
- Mr. Steam
- Heatgene
- VOGUE (UK) LTD.
- WarmlyYours
- Artos
- Amba Products
- Limitless Digital Group
- Eskimo Design
- THG
- Pure Enrichment
- Tzumi
- Lusso
- Ecaros
Disclaimer: The companies listed above are not ranked in any particular order.
Other companies analyzed during the course of research:- Myson
- LB Clothes Airer
- Wenzhou Faao Sanitary Ware
- Jiangxi Avonflow HVAC Tech
- Zhejiang Sunlight Heating
- Roewe Industrial
- Hammam Radiator
- Dimplex
- Bathvo
- Black Hotcabi
- ICO Bath Aims for U.S. Expansion: The Canadian-based company ICO Bath expanded its dealer and showroom presence across the US, leveraging its portfolio of towel warmers, vanities, sinks, and bath accessories. It emphasized service features such as next-day shipping, full in-stock inventory, and no minimum-order values.
- WarmlyYours Unveils New Finish Option for Two Popular Towel Warmers: WarmlyYours launched a new polished gold finish for two of its most popular electric towel warmer models, the Infinity and the Riviera towel warmers.
The "Towel Warmer Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering the following areas:
- Towel warmer market size and forecast at global, regional, and country levels for all market segments covered under the scope
- Towel warmer market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed Porter's five forces analysis and SWOT analysis
- Towel warmer market analysis covering market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the towel warmer market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type, and Application
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The market size is projected to reach US$ 1.65 billion by 2031.
KORADO, Pitacs Limited, Zadro Inc, Stelrad Group plc, Zehnder Group AG, ICO Bath, VERNON Towel Warmers, Mr. Steam, Heatgene, VOGUE (UK) LTD., WarmlyYours, Artos, Amba Products, Limitless Digital Group, Eskimo Design, THG, Pure Enrichment, Tzumi, Lusso, and Ecaros are among the key players operating in the market.
Europe dominated the market in 2024.
Rising disposable incomes and home-upgrade spending, expanding hospitality and wellness sector, heightened hygiene and wellness awareness are major factors driving the growth of the market.
The minimalist, designer aesthetics and finishes, growth of online and omnichannel distribution, and focus on energy efficiency and sustainability certifications are likely to emerge as key trends in the market in the future.
The List of Companies - Towel Warmer Market
- KORADO
- Pitacs Limited
- Zadro Inc
- Stelrad Group plc
- Zehnder Group AG,
- ICO Bath
- VERNON Towel Warmers
- Mr. Steam
- Heatgene
- VOGUE (UK) LTD.
- WarmlyYours
- Artos
- Amba Products
- Limitless Digital Group
- Eskimo Design
- THG
- Pure Enrichment
- Tzumi
- Lusso
- Ecaros
- Myson
- LB Clothes Airer
- Wenzhou Faao Sanitary Ware
- Jiangxi Avonflow HVAC Tech
- Zhejiang Sunlight Heating
- Roewe Industrial
- Hammam Radiator
- Dimplex
- Bathvo
- Black Hotcabi
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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