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The hospitality personal care products market size is projected to reach US$ 36.47 billion by 2031 from US$ 23.36 billion in 2024. The market is expected to register a CAGR of 6.7% during 2025–2031.
Hospitality Personal Care Products Market Analysis
The market of the global hospitality personal care products is changing rapidly, which is driven by the growing attention to the wellness and hygiene of the guests. Hotels and other accommodation facilities are diversifying their products to provide high-quality, natural, and eco-friendly personal care products that correlate with the current consumer trend towards sustainability and health-consciousness.
Hospitality Personal Care Products Market Overview
The hospitality personal care products market focuses on delivering high-quality comfort and hygiene to travelers with the help of numerous high-quality amenities specific to the hospitality industry. This market is very diverse in terms of hair care, skin care, oral care, and shower products that are being increasingly tailored to suit the higher demands of guests in various lodging settings, ranging in price and luxury, from budget motels to luxury hotels.
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Hospitality Personal Care Products Market: Strategic Insights
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Hospitality Personal Care Products Market Drivers and Opportunities
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Hospitality Personal Care Products Market: Strategic Insights


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Market Drivers:
Growing Demand for Green Hotel Toiletries:
The trend of increased use of eco-friendly personal care products in the hospitality sector is increasing because consumers are shifting toward sustainable and biodegradable hotel toiletries.Increased Health and Hygiene Consciousness in the Global Market:
More tourists focus on hygiene when staying in hotels, which has led to high demand for high-quality and efficient personal care products in the hotel and hospitality industries.Movement to Natural and Organic Ingredients:
Hotel clients are willing to see toiletries with natural and organic ingredients, and the trend of developing non-toxic and non-synthetic recipes has been adopted.Growth in Upscale and Luxury Hospitality Segments:
Luxury hotels bring satisfaction to the guests in high-quality personal care products, which are tailored to satisfy them, leading to growth in the market in high-end categories.
Market Opportunities:
Growth in the Emerging Tourism Markets Around the World:
The fast-paced development of the Asia Pacific and Latin America regions presents a growth opportunity for hotel toiletries manufacturers in the growing hospitality markets.Introduction of AI in Inventory and Guest Preferences:
Artificial intelligence is able to optimize the supply chains and anticipate the requirements of the guests in terms of amenities, and help the company manage inventory better.Providing Multi-functional Personal Care Products:
Combination products attract traveling people who want convenience and the ability to pack fewer things but more amenities.Coming up with Gender-Specific and Inclusive Products:
A wide range of markets and loyalty can be increased by providing gender-specific and inclusive toiletries to cater to the various guest demographics.
Hospitality Personal Care Products Market Report Segmentation Analysis
The hospitality personal care products market is divided into different segments to give a clearer view of how it works, its growth potential, and the latest trends. Below is the standard segmentation approach used in most industry reports:
By Product Type:
Creams and Lotions:
The hotels provide soothing creams and relaxing lotions that aid in restoring skin to satisfy the requirements of the travelers for comfort and after-shower hydration.Shampoos and Conditioners:
Quality and fragrance are important aspects to consider, as shampoos and conditioners ensure that guests can follow their hair care practices without any hassle during their stay.Soap Bars and Shower Gels:
Shower gels and soap bars are routine products; they combine cleaning abilities and attractive fragrance, providing simple and consistent renewal each time.Handwash:
The formula of handwash offered in hotel bathrooms is concerned with mildly cleaning the hands regularly, and the formula considers softness and faint scents acceptable to all guests.Shower Caps:
Shower caps are convenient and welcome, as they keep hair dry in the shower and have an unexpectedly thoughtful touch of hospitality.Oral Care Products:
Guests can keep their breath fresh with toothpaste and brushes in oral care kits, which adds to the impression of the considerate preparation.Sewing Kits:
Sewing kits are inconspicuous yet priceless as they allow guests to cope with simple wardrobe issues and ensure that no nuance of their comfort should be left without attention.Dispensers:
Contemporary dispensers reduce waste and provide convenience, providing portioned shampoo or gel, which fits the sustainability efforts and enhances the experience.Others:
Other luxuries, such as shoe polish or vanity kits, will address several requirements, offering additional flexibility and supporting the concept of thoughtful guest service.
By Application:
- Hotels and Motels
- Resorts
- Spas and Hammams
By Geography:
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- South & Central America
With rapid urbanization, increasing disposable incomes, and a booming tourism industry, the Asia Pacific hospitality personal care products market remains vital.
Hospitality Personal Care Products Market Report ScopeHospitality Personal Care Products Market Share Analysis by Geography
The hospitality personal care products market in Asia Pacific is growing significantly. Emerging markets in South & Central America and the Middle East and Africa have untapped opportunities for hospitality personal care products providers to expand.
The hospitality personal care products market growth differs in each region due to the economic development, tourism levels, and consumer preferences. Below is a summary of market share and trends by region:
1. North America
Market Share:
Holds a significant share of the global marketKey Drivers:
- Luxury personal care demand is driven by high disposable income
- Increasing health and wellness consciousness is a marketing tool for natural products
- Increased hotel and resort industry leads to the consumption of products
Trends:
Increased demand for eco-friendly and sustainable toiletries
2. Europe
Market Share:
Substantial market share owing to automotive and aerospace expansionKey Drivers:
- A strong tourism sector creates a stable demand for hospitality products
- The increasing popularity of organic and cruelty-free products among consumers
- The expansion of boutique and luxury hotels increases the use of high-quality products
Trends:
Natural ingredient-based personal care formulations are exploding
3. Asia Pacific
Market Share:
The fastest-growing region with an increasing market share annuallyKey Drivers:
- Rapid urbanization increases the hospitality industry and the consumption of its products
- The rise in middle-class population enhances the demand for high-end toiletries
- Increasing inbound tourism increases the personal care requirements of the hotels
Trends:
Increased demand for organic and herbal-based personal care
4. Middle East and Africa
Market Share:
Growing market with steady progressKey Drivers:
- The growth in the luxury hotel market spurs growth in personal care products
- The increase in disposable income drives up demand for high-end toiletries
Trends:
Increase in growth of halal and ethically certified personal care products
5. South and Central America
Market Share:
Although small, it is growing quicklyKey Drivers:
- Hotel and resort infrastructure leads to demand
- Creating awareness of hygiene and wellness among travelers
Trends:
Moving to natural and biodegradable personal care formulations
Hospitality Personal Care Products Market Players Density: Understanding Its Impact on Business Dynamics
High Market Density and Competition
Competition is strong due to the presence of established players such as Sysco Corporation, Unilever Plc, Hunter Amenities, Silver Lining Amenities, Bio Veda Action Research Co., GFL SA, Kimirica Hunter International LLP, Bentley Europe BV, HD Fragrances, ADA Cosmetics, Albogroup srl, La Bottega, Lande S.A., Ming Fai Group, and True Grace are adding to the competitive landscape across regions.
This high level of competition urges companies to stand out by offering:
- Collaborate with luxury hotels to build brand trust.
- Use digital marketing to reach millennial and Gen Z buyers.
- Offer multi-purpose products with skincare and wellness
- Develop green and environmentally friendly product formulations
Opportunities and Strategic Moves
- Launch refillable and travel-size product packaging
- Collaborate with high end hotels to have exclusive product lines
- Formulate products with natural and organic products
- Increase channels of distribution through e-commerce and retail
- Localize products based on local culture and skincare
Major Companies operating in the hospitality personal care products market are:
- Sysco Corporation
- Unilever Plc
- Hunter Amenities
- Silver Lining Amenities
- Bio Veda Action Research Co.
- GFL SA
- Kimirica Hunter International LLP
- Bentley Europe BV
- HD Fragrances
- ADA Cosmetics
- Albogroup srl
- La Bottega
- Lande S.A.
- Ming Fai Group
- True Grace
Disclaimer: The companies listed above are not ranked in any particular order.
Other companies analyzed during the course of research:
- Beautycave Cosmetics
- HCP Wellness
- Chanya Enterprises
- HD Supply Solutions
- AGH Supply
- WebstaurantStore
- Lotus Herbals
- Biotique
- VLCC Personal Care
- Shahnaz Husain Group
Hospitality Personal Care Products Market News and Recent Developments
Three Hills completes investment in La Bottega Group"
Three Hills announced a new partnership with La Bottega with an investment of ~US$ 125 million. This investment supports La Bottega's international expansion and consolidation in the fragmented hotel operating supply and equipment sector.
Hospitality Personal Care Products Market Report Coverage and Deliverables
The "Hospitality Personal Care Products Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering the following areas:
- Hospitality personal care products market size and forecast at global, regional, and country levels for all market segments covered under the scope
- Hospitality personal care products market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed Porter's Five Forces Analysis, and SWOT analysis
- Hospitality personal care products market analysis covering market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the hospitality personal care products market
- Detailed company profiles

Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
This text is related
to segments covered.

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
This text is related
to country scope.
Frequently Asked Questions
The market size is projected to reach US$ 36.47 billion by 2031.
Sysco Corporation, Unilever Plc, Hunter Amenities, Silver Lining Amenities, Bio Veda Action Research Co., GFL SA, Kimirica Hunter International LLP, Bentley Europe BV, HD Fragrances, ADA Cosmetics, Albogroup srl, La Bottega, Lande S.A., Ming Fai Group, and True Grace are some of the key players operating in the market.
The ubiquity of closed-loop and circular product lifecycles and waterless formulations, and conservation-centric products is likely to emerge as a key trend in the market in the future.
Asia Pacific dominated the market in 2024.
Surging guest expectations and experience personalization, and increasing operational excellence through performance-enhanced textiles are major factors driving the market.
The List of Companies - Hospitality Personal Care Products Market
- Sysco Corporation
- Unilever Plc
- Hunter Amenities
- Silver Lining Amenities
- Bio Veda Action Research Co.
- GFL SA
- Kimirica Hunter International LLP
- Bentley Europe BV
- HD Fragrances
- ADA Cosmetics
- Albogroup srl
- La Bottega
- Lande S.A.
- Ming Fai Group
- True Grace
- Beautycave Cosmetics
- HCP Wellness
- Chanya Enterprises
- HD Supply Solutions
- AGH Supply
- WebstaurantStore
- Lotus Herbals
- Biotique
- VLCC Personal Care
- Shahnaz Husain Group
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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