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The lawn mower market size is projected to reach US$ 39.40 billion by 2031 from US$ 26.36 billion in 2024. The market is expected to register a CAGR of 6.1% during 2025–2031. The integration of smart technologies is expected to create a new trend in the lawn mower market during the forecast period.
Lawn Mower Market Analysis
Several key players in the lawn mower industry are investing heavily in the development and production of commercial-grade mowers, spurred by increasing demand for high-performance, reliable, and sustainable machinery. Industry giants such as John Deere, Toro, Husqvarna, and Kubota are proactively positioning themselves to improve the sales of their commercial mower offerings. John Deere, for example, is well-known for its vast line of electric and gas-powered commercial mowers that are suitable for heavy-duty operations and equipped with the latest advancements, such as ergonomic control, heavy-duty construction, and advanced engine technology. Thus, the growing investments in commercial lawn mowing operations fuel the lawn mower market growth.
Lawn Mower Market Overview
The global lawn mower market has experienced substantial growth over the past decade, driven by factors such as increased spending on lawn maintenance, technological advancements, and a growing interest in residential gardening. The rising adoption of smart and automated lawn care equipment, particularly robotic lawn mowers, is projected to propel the market in the coming years. As consumers increasingly prioritize convenience and efficiency in home maintenance, the demand for robotic solutions that reduce manual labor has surged. These machines are equipped with features such as GPS tracking, remote control via smartphone apps, automated scheduling, and AI-enabled navigation, allowing users to maintain lawns effortlessly and with precision.
Based on category, the market is segmented into electric and non-electric/gas powered. The electric segment is projected to register a faster CAGR from 2025 to 2031. Sustainability trends are pushing consumers toward electric and battery-powered models, which are quieter, emit fewer emissions, and require less maintenance than traditional gas-powered mowers.
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Lawn Mower Market: Strategic Insights
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Lawn Mower Market: Strategic Insights


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Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.

Lawn Mower Market Drivers and Opportunities
High Investments in Commercial Lawn Mowers
Administrators at business organizations, city council buildings, and other important properties seek mowers with improved efficiency, extended durability, and affordability to preserve more extensive outdoor grounds. As a result, they show readiness to invest high amounts in commercial lawn mowers. Commercial mowers are the preferred choice among landscape, sports turf maintenance, and public park maintenance companies, as they need specialized equipment to maintain large land areas. Compared to residential mowers, commercial mowers are designed to withstand the ill effects of their frequent use on large properties and faster performance requirements, along with facilitating more precise work with less downtime. These features render them indispensable to operations requiring around-the-clock performance, high productivity, and reduced operating costs. While cities and companies continue to look for ways to improve efficiency, they are also seeking fuel-efficient mowers aimed at conserving fuel and reducing emissions alongside providing a greener alternative to lawn maintenance. For example, battery and electric mowers have become more common in commercial applications due to the lower maintenance cost and emissions compared to gasoline-powered mowers. Stringent eco-regulations in most countries, particularly in urban areas, which focus on keeping noise and air pollution in check, further drive the demand for eco-friendly solutions.
Toro has invested in the innovation of the Titan Zero Turn mower, which is expected to enable professional landscape technicians to work with comfort and deliver greater productivity. Husqvarna is also investing in expanding its commercial line of robotic mowers, which are becoming a preferred solution for maintaining commercial properties with minimal human intervention. Such investments toward green, efficient, and high-performance solutions indicate the growing importance of commercial lawn mowers among landscaping and ground maintenance businesses, benefitting the lawn mower market.
Consideration of Regional Demand Patterns
Regional growth prospects in the lawn mower industry are spurred by urbanization, increasing disposable incomes, and growing landscape gardening interest. For example, in emerging nations such as India and Brazil, increased suburban residential buildings and an expanding middle-class population fuel demand for low-cost, easy-to-use electric mowers. Meanwhile, Europe and North America are seeing higher use of robotic and smart mowers, as observed by Husqvarna and Robomow, amid their efforts to extend their product lines in technologically developed markets such as Germany and the US. Thailand and Vietnam in Southeast Asia are experiencing growing commercial landscaping activity, indicating growth potential for the market for zero-turn and ride-on mowers. These local trends offer producers a chance to tailor their products to respond to particular requirements; for example, companies prioritize offering small mowers for suburban plots with limited areas or battery-powered versions in more ecologically aware markets. Thus, consideration of regional demand variations generates significant growth opportunities for the lawn mower market.
Lawn Mower Market Report Segmentation Analysis
Key segments that contributed to the derivation of the lawn mower market analysis are type, category, and end use.
- Based on the type, the market is segmented based on type into push mower, robotic mower, and ride-on mower. The robotic mower segment is expected to grow at the fastest CAGR over the forecast period.
- Based on category, the market is segmented into electric and non-electric/gas powered. The electric segment is anticipated to dominate the market during the forecast period.
- Based on end use, the market is segmented into residential and commercial. The commercial segment is expected to record a higher CAGR during the forecast period.
Lawn Mower Market Share Analysis by Geography
The geographic scope of the lawn mower market report is divided into five regions: North America, Asia Pacific, Europe, the Middle East & Africa, and South & Central America. The market in Asia Pacific is expected to grow at a significant CAGR during the forecast period. Countries such as Australia, India, and South Korea are projected to present considerable growth opportunities to market players owing to the development in the landscape and residential sector. Moreover, many countries are undergoing rapid urbanization, with increasing relocation to cities and suburban areas. According to China's State Council, the urbanization rate of its permanent population is expected to increase to ~70% from 2023 to 2028. This urban expansion often includes the development of residential properties featuring yards and green spaces that require maintenance. Rising income levels are further boosting the demand for home and garden care products. In countries such as Japan, South Korea, and Singapore, there is a growing trend toward maintaining well-kept lawns and landscaped gardens. As a result, people are investing more in beautifying their outdoor spaces.
Technological advancements undertaken by the market players in countries including China, Japan, and South Korea focus on enhancing efficiency and consumer convenience. Chinese brands—Nicosail and HOOKII—incorporate the latest advancements in lawn care technology, including AI-powered vision systems and fuel-efficient and environmentally friendly engines into their offerings.
Lawn Mower Market Report Scope
Lawn Mower Market News and Recent Developments
The lawn mower market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the key developments in the lawn mower market are as follows:
- Stanley Black & Decker's iconic CRAFTSMAN brand launched several new electric outdoor products designed to help doers tackle their lawn and garden chores with ease and efficiency. New products range from battery-powered mowers to cordless lawn and garden tools, providing power and runtime to meet yard care needs. (Source: Stanley Black & Decker, Company Website, April 2023)
- Chervon, the parent company of EGO and a leading global player in the Outdoor Power Equipment (OPE) and Power Tool industry, announced a strategic agreement with John Deere, a global leader in innovative and powerful turf equipment. The agreement will allow the brands to provide users with EGO battery-powered lawn care solutions through John Deere dealers. (Source: Chervon, Company Website, June 2023)
Lawn Mower Market Report Coverage and Deliverables
The "Lawn Mower Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
- Lawn mower market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Lawn mower market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed Porter's Five Forces and SWOT analysis
- Lawn mower market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the lawn mower market
- Detailed company profiles

Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
This text is related
to segments covered.

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
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to country scope.
Frequently Asked Questions
High investments in commercial lawn mowers and consumer preference for convenient lawn maintenance options are major factors contributing to market growth.
The integration of smart technologies is likely to bring new trends in the market in the future.
North America dominated the market with the largest share in 2024.
The market size is projected to reach US$ 39.40 billion by 2031.
Deere & Co, Andreas Stihl AG & Co. KG, Honda Motor Co Ltd, Robert Bosch GmbH, Husqvarna AB, Kubota Corp, Stanley Black & Decker Inc, CHERVON (China) Trading Co. Ltd., The Toro Co, AriensCo, ECHO INCORPORATED, WORX, Briggs & Stratton, Bad Boy Mowers, and Fiskars Group are among the key players operating in the market.
The List of Companies - Lawn Mower Market
- Deere & Co
- Andreas Stihl AG & Co. KG
- Honda Motor Co Ltd
- Robert Bosch GmbH
- Husqvarna AB
- Kubota Corp
- Stanley Black & Decker Inc
- CHERVON (China) Trading Co. Ltd.
- The Toro Co
- AriensCo
- ECHO INCORPORATED
- WORX
- Briggs & Stratton
- Bad Boy Mowers
- Fiskars Group
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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