$3450
$2760
The Europe equine supplements market size is projected to reach US$ 755.47 million by 2031 from US$ 556.59 million in 2024. The market is expected to register a CAGR of 4.5% during 2025–2031.
Europe Equine Supplements Market Analysis
The Europe equine supplements market is driven by equestrian enthusiasts who prioritize the health and performance of their horses and are looking for the best nutritional products to help keep their horses healthy and lively. Riders competing in races or show jumping and dressage events push the demand for joint and energy supplements. Increasing travel from horses generates a demand for immune supplements and calming supplements to alleviate the stress of travelling. EU restrictions banning feed-based antibiotics create opportunities for natural products or sustainable formulations. Companies are developing innovative products again, such as Covetrus's SmartImmune Mushroom; online retail and veterinary clinics are providing more access to these supplements.
Europe Equine Supplements Market Overview
The Europe equine supplements industry is growing steadily with horse health awareness, performance enhancements, and preventive care considerations. The rise of user-friendly recreational riding and the growing participation in equestrian sports has created a meaningful demand for supplements related to joint health, digestion, coat condition, and overall immunity. The equine supplements market is strong in Germany, the UK, and France, where the equine industry and veterinary services are well developed. There is growing interest in natural and organic supplements, and the continuing increase in e-commerce brings greater availability. Regulatory compliance and quality assurance will be critical to all Europe equine supplements market players.
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Europe Equine Supplements Market: Strategic Insights
Market Size Value in US$ 514.79 million in 2022 Market Size Value by US$ 721.22 million by 2030 Growth rate CAGR of 4.3% from 2022 to 2030 Forecast Period 2022-2030 Base Year 2022
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Europe Equine Supplements Market Drivers and Opportunities
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Europe Equine Supplements Market: Strategic Insights
| Market Size Value in | US$ 514.79 million in 2022 |
| Market Size Value by | US$ 721.22 million by 2030 |
| Growth rate | CAGR of 4.3% from 2022 to 2030 |
| Forecast Period | 2022-2030 |
| Base Year | 2022 |
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Market Drivers:
Rising Horse Ownership
The rising recreational and competitive ownership rates of horses are increasing demand for equine health products.Growing Awareness of Equine Health
Horse owners and trainers are more informed about preventive health care and nutrition in horses.Expansion of Equestrian Sports
Exposure to competition events such as dressage, show jumping, and racing adds to the expected increase in usage of supplements for bettering performance.Aging Horse Population
Older horses require more nutritional support than younger horses, driving demand for joint, bone, and immune supplements.Preference for Natural Products
Consumers with knowledge will target herbal and organic formulations to ensure they are stamped with organic, natural, or similar clean-label products.Veterinary Recommendations
The increase in veterinarians treating and advising on horse care has changed horse owners' way of purchasing and brought more trust in branded products.
Market Opportunities:
Product Innovation
New formulations target certain health aspects, such as gut microbiome or metabolic health support.E-commerce Growth
Many e-commerce platforms offer a scalable channel to reach a wider audience base across Europe.Sustainability Trends
Eco-friendly packaging for consumer products and sustainable sourcing appeal to environmentally conscious consumers.Expanding Eastern European Market
Eastern Europe represents an emerging interest in equestrian activities, and a growing segment of customers is looking at supplements.Customized Nutrition Solutions
Customized dietary supplement plans for specific horses by age, level of activity, and health.
Europe Equine Supplements Market Report Segmentation Analysis
The Europe equine supplements market is divided into different segments to give a clearer view of how it works, its growth potential, and the latest trends. Below is the standard segmentation approach used in most industry reports:
By Type:
Powder
Easy to mix into feed and commonly used for vitamins, minerals, and supplements to support joint health.Liquid
The fast-absorbing format is great for vending electrolytes, dewormers, and other nutritional boosters.Pellets & Granules
Palatable and easy to deliver, it is often used for continuous nutritional support and performance enhancement.Others
It includes pastes, gels, and injectables, which are used for specialized treatments and rapid delivery of nutrients.
By Health Benefits:
Digestive Health
Enhances gut function and nutrient integration, and prevents colic or ulcers with probiotics and prebiotics.Joint and Bone Health
Formulated with glucosamine, chondroitin, and MSM to maintain mobility and prevent degenerative conditions.Hoof and Laminitis
Supports hoof structural integrity and reduces the risk of laminitis with biotin, zinc, and methionine-based supplements.General Health and Immunity
Wide-ranging supplements that support general condition and reduce infection or stress.Respiratory
It supports the health of the lungs and breathing, especially in performance horses, by using a blend of herbs and antioxidants.Muscle Support
Works to enhance muscle recovery, strength, and performance ability by supplementing amino acids or protein.Skin and Coat
Enhances coat quality and shine, as well as skin condition, through omega-3s and fatty acids, and the inclusion of nutrients to target these areas.Calming and the Nervous System
Decreases anxiety and stress-related behaviors with magnesium, tryptophan, and herbal extracts.Vitamins & Minerals
Includes an array of needed micronutrients to maintain metabolic balance and promote growth and well-being.Kidney/Renal
Supports kidney function and detoxification processes in aging or compromised horses.Liver/Hepatic
Provides a supportive role in liver health and toxin elimination with milk thistle and other hepatoprotective ingredients.Others
Involves a range of specialized needs such as reproductive goals, metabolic conditions, and allergy management.
By Distribution Channel:
Supermarkets and Hypermarkets
Sell a limited range of horse nutrition products in regions where consumers are likely to engage in rural and equestrian activities.Pharmacies and Drugstores
Stock veterinary-approved products that represent legitimate options consumers trust to be clinically supported supplements.Pet Stores
Sell horse health and nutrition products, most of which require regular consumer experience and satisfaction.Online Retail
The fastest-growing and preferred channel offering growing convenience, a larger selection of orders, and direct-to-consumer delivery capability.Others
Includes veterinary clinics, equestrian events, and farm supply stores for professional and specialized sales.
By Geography:
Europe
The Europe equine supplements market is experiencing steady growth, with rising awareness of the health and performance of horses. Increases in equestrian sport participation and demand for natural ingredients drive this category. The growth of the number of aging horses, as well as an emerging need for preventive maintenance, is propelling the use of equine supplements.
Europe Equine Supplements Market Share Analysis by Geography
Europe is expected to grow the fastest in the next few years. Emerging markets in Europe also have many untapped opportunities for equine supplement providers to expand.
The growth of the Europe equine supplements market is being driven by increased awareness around equine health, greater engagement in various sporting activities, aging horse populations, and demand for preventive care. Growth is further sustained by trends toward natural and organic products, e-commerce expansion, veterinarians encouraging promotion, a stronger regulatory focus on animal welfare, new approaches to supplement formulation and processing, and a rising demand for nutrition solutions that are scientifically backed, high-quality, and traceable. Below is a summary of the Europe equine supplements market share and trends by region:
1. Europe
Market Share:
Mature and steadily growing, led by countries such as Germany, the UK, and FranceKey Drivers:
- Increasing awareness of equine health and preventive care
- Growing participation in equestrian sports and recreational riding
- Rising demand for natural and organic supplement formulations
- Expansion of veterinary healthcare services
- Aging horse population requiring specialized nutrition
Trends:
Personalized nutrition, growth of online retail channels, clean-label product innovation, and increased focus on regulatory compliance and animal welfare standards
Europe Equine Supplements Market Report ScopeEurope Equine Supplements Market Players Density: Understanding Its Impact on Business Dynamics
High Market Density and Competition
Competition is strong due to established players such as Alltech Inc. and regional and niche providers such as Greencoat Ltd, Foran Healthcare Ltd, and Sectolin BV, which are also adding to the competitive landscape across Europe.
This high level of competition urges companies to stand out by offering:
- Scientifically backed and vet-recommended formulations
- Focus on natural, organic, and clean-label ingredients
- Robust digital presence and e-commerce strategies
- Tailored supplements for specific conditions and performance needs
Opportunities and Strategic Moves
- Expanding into emerging Eastern European markets
- Growing demand for premium, customized equine nutrition solutions
- Investing in research and development for targeted health applications and innovative delivery formats
- Partnering with veterinary clinics, equestrian centers, and sports organizations for market reach and credibility
Major Companies operating in the Europe Equine Supplements Market are:
- Greencoat Ltd
- Foran Healthcare Ltd
- Sectolin BV
- Horse First Ltd
- Pferdegold Vertriebs GmbH
- Hoveler & Equinova Benelux
- Good Goods Germany GmbH
- Alltech Inc
- DBS Equestrian BV
- Nutriquine NV
Disclaimer: The companies listed above are not ranked in any particular order.
Other companies analyzed during the course of research:
- Hestevard
- Nutritional Laboratories Ltd
- VETRIPHARM GmbH
- Fresch UG (German Horse Fit)
- Shop-Apotheke Service BV
- EQUIDAN VETLINE ApS
- KONIVET GmbH
- Reverdy Equine Nutrition
- SOPRAL SAS (Dynavena)
- Lorane Stud Farm
Europe Equine Supplements Market News and Recent Developments
Intervacc's distribution partner Dechra launches Strangvac in Spain, Portugal, and Slovenia.
Intervacc AB (publ) announces that its European distribution partner, Dechra Pharmaceuticals PLC ("Dechra"), is launching Strangvac in Spain, Portugal, and Slovenia. Vials of the vaccine against the highly contagious bacterial equine disease strangles are expected to be available for delivery in these markets shortly.
Europe Equine Supplements Market Report Coverage and Deliverables
The " Europe Equine Supplements Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering the following areas:
- Europe Equine Supplements Market size and forecast at the regional and country levels for all the key market segments covered under the scope
- Europe Equine Supplements Market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST and SWOT analysis
- Europe Equine Supplements Market analysis covering key market trends, regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Europe Equine Supplements Market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type, Health Benefits, Distributional Channel, and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Increasing awareness of preventive equine healthcare and nutrition, growth in equestrian sports and recreational horse riding, and rising demand for natural and organic supplement products contribute to market growth.
The market size is projected to reach US$ 755.47 million by 2031.
Personalized and condition-specific supplement formulations, expansion of online retail and direct-to-consumer sales channels, and focus on sustainable sourcing and eco-friendly packaging are likely to emerge as key trends in the market.
Greencoat Ltd, Foran Healthcare Ltd, Sectolin BV, Horse First Ltd, Pferdegold Vertriebs GmbH, Hoveler & Equinova Benelux, Good Goods Germany GmbH, Alltech Inc, DBS Equestrian BV, and Nutriquine NV are among the key players operating in the Europe equine supplements market.
Germany accounted for the largest share of the market in 2024.
The List of Companies - Europe Equine Supplements Market
- Greencoat Ltd
- Foran Healthcare Ltd
- Sectolin BV
- Horse First Ltd
- Pferdegold Vertriebs GmbH
- Hoveler & Equinova Benelux
- Good Goods Germany GmbH
- Alltech Inc
- DBS Equestrian BV
- Nutriquine NV
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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