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The barbeque grills market size is projected to reach US$ 7.58 billion by 2031 from US$ 5.37 billion in 2024. The market is expected to register a CAGR of 5.1% during 2025–2031.
Barbeque Grills Market Analysis
The growth of the barbecue grills market is propelled by increasing consumer enthusiasm for outdoor cooking as part of home entertainment and lifestyle trends. The soaring appreciation for culinary experiences encourages investment in diverse fuel types—charcoal, gas, electric, and pellet—offering distinct flavor, convenience, and equipment performance advantages. Rising disposable incomes in emerging economies are enabling consumers to purchase premium grills. In developed regions, there is a surge in demand for smart grilling appliances featuring connectivity, temperature automation, and mobile app integration. Industry players are enhancing competitiveness through product innovation and diversification, offering modular, multifunctional designs—capable of grilling, smoking, baking, and searing—to meet evolving consumer expectations.Barbeque Grills Market Overview
The global barbeque grills market is expanding, driven by increasing consumer interest in outdoor cooking, lifestyle entertaining, and premium home dining experiences. The market is shaped by evolving consumer preferences for convenience, flavor authenticity, and customizable grilling solutions. Innovations in gas, charcoal, and electric grill technologies enhance usability, safety, and fuel efficiency. The rise of innovative grills with integrated temperature control and app connectivity reflects demand for tech-enabled outdoor appliances. Strong seasonal demand, particularly in residential and recreational settings, and expanding product availability through offline and online retail channels support market expansion.
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Barbeque Grills Market: Strategic Insights
Market Size Value in US$ 6,345.75 Million in 2022 Market Size Value by US$ 9,359.68 Million by 2028 Growth rate CAGR of 6.7% from 2022 to 2028 Forecast Period 2022-2028 Base Year 2022
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Barbeque Grills Market Drivers and Opportunities
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Barbeque Grills Market: Strategic Insights
| Market Size Value in | US$ 6,345.75 Million in 2022 |
| Market Size Value by | US$ 9,359.68 Million by 2028 |
| Growth rate | CAGR of 6.7% from 2022 to 2028 |
| Forecast Period | 2022-2028 |
| Base Year | 2022 |
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Market Drivers
Rising Interest in Outdoor Living and Home Entertainment
Consumers invest in outdoor spaces and backyard cooking, making grills central to leisure and social gatherings.Growth in Premium and Smart Grilling Solutions
Demand for high-performance, multifunctional, and tech-enabled grills drives innovation in temperature control, connectivity, and fuel efficiency.Expanding Urban Middle-Class and Disposable Income
Higher purchasing power in emerging markets enables consumers to buy advanced or branded barbecue equipment for domestic use.Culinary Trends and Food Culture Influence
The popularity of global smoked, grilled, and flame-cooked cuisines propels consistent demand across residential and commercial cooking segments.Product Diversification Across Fuel Types
Manufacturers offering charcoal, gas, electric, and pellet grills cater to diverse tastes, convenience, and performance preferences.
Market Opportunities
Adoption of Smart and Connected Grilling Technologies
There is a growing demand for Wi-Fi-enabled and app-integrated grills that offer real-time temperature monitoring and remote operation, especially among tech-savvy consumers.Expansion into Emerging and Developing Markets
Urbanization and rising disposable income in Asia-Pacific, Latin America, and the Middle East present untapped mid-range and premium grills markets.Product Line Extensions for Multifunctional Outdoor Kitchens
Manufacturers can capitalize on the trend toward outdoor living by offering built-in grills, smokers, side burners, and modular setups.Eco-Friendly and Sustainable Grill Innovation
Environmentally conscious consumers seek grills that use cleaner fuel sources, sustainable materials, and energy-efficient components, opening space for green product lines.Growth of Commercial and Hospitality Applications
Restaurants, resorts, and event caterers incorporate specialty grills into open kitchens and live cooking setups to enhance dining experiences.
Barbeque Grills Market Report Segmentation Analysis
The barbeque grills market is divided into different segments to give a clearer view of its growth potential and the latest trends. Below is the standard segmentation approach used in most industry reports
By Fuel Type
Gas Grills
Powered by propane or natural gas, these grills offer quick ignition, consistent heat control, and are used for everyday grilling.Charcoal Grills
Charcoal briquettes or lump coal generate smoky, high-heat cooking, which is ideal for traditional barbecue flavors and searing.Electric Grills
It uses electric heating elements, suitable for indoor or space-restricted environments where open flames are not permitted.Wood-Fired Grills
Burnt natural hardwood to impart rich, smoky flavors, often favored by enthusiasts for slow cooking and authentic barbecue taste.
By Distribution Channel
Supermarkets and Hypermarkets
Large-format retailers offer various grills, targeting value-conscious consumers with seasonal promotions and bundled accessories.Specialty Stores
Focused on outdoor living and grilling, specialty stores provide expert guidance, premium brands, and customized solutions catering to enthusiasts and professionals.Online Retail
E-commerce platforms deliver convenience, extensive product choices, customer reviews, and direct-to-consumer shipping, accelerating purchase decisions and expanding market reach.Others
Others include convenience stores and gas stations. These channels offer entry-level grills and accessories, leveraging impulse purchases and proximity to residential consumers.
By Geography
- North America
- Europe
- Asia Pacific
- South and Central America
- Middle East & Africa
The barbeque grills market in the Asia Pacific is expanding due to the growing interest of people in outdoor cooking activities. Gas-fueled grills are used in large quantities. Barbeque grills have become accessible kitchen equipment. Its availability in different sizes makes it easy to carry according to people's comfort.
Barbeque Grills Market Report ScopeBarbeque Grills Market Share Analysis by Geography
Asia Pacific is expected to grow at the fastest CAGR in the next few years. Emerging markets in South and Central America, the Middle East, and Africa have untapped opportunities for barbeque grill providers to expand.
The barbeque grills market growth differs in each region. The demand for premium indulgences continues to rise, positioning barbeque grills as a favored treat globally in the evolving consumer landscape. Below is a summary of market share and trends by region
1. North America
Market Share
Holds the largest market shareKey Drivers
- Strong outdoor lifestyle culture drives demand for high-quality, tech-enabled grills.
- Rising disposable income fuels purchases of premium and innovative barbecue equipment.
- Growing interest in healthier, home-cooked meals boosts grilling popularity.
Trends
Increasing adoption of innovative, app-controlled grills integrated with voice assistants and IoT devices for convenience and precision cooking.
2. Europe
Market Share
Holds a significant market shareKey Drivers
- Outdoor entertaining traditions fuel the demand for versatile grills and accessories.
- Sustainability concerns encourage energy-efficient, eco-friendly grilling solutions.
- Rising adoption of premium grills among the urban middle class expands market penetration.
Trends
Growing preference for hybrid grills combining gas and charcoal to balance convenience with authentic flavor.
3. Asia Pacific
Market Share
The fastest-growing region, with a rising market share every yearKey Drivers
- Rapid urbanization and rising incomes drive barbecue grill adoption in residential spaces.
- Increasing interest in Western food culture promotes diverse grilling fuel types.
- E-commerce growth enhances accessibility to premium and international grill brands.
Trends
Integrating multifunctional outdoor kitchens combining grilling, smoking, and cooking appliances for modern homes.
4. South and Central America
Market Share
Although small, it is growing quicklyKey Drivers
- Strong tradition of outdoor cooking sustains demand for charcoal and wood grills.
- The emerging middle class invests in durable, versatile barbecue equipment.
Trends
Expansion of eco-friendly pellet grills to meet environmental regulations and consumer preferences.
5. Middle East and Africa
Market Share
A Growing market with rapid progressKey Drivers
- Surging urban populations and disposable income encourage outdoor leisure and grilling.
- Cultural affinity for grilled meats supports charcoal and gas grill markets.
Trends
Rising demand for innovative grills with integrated safety features tailored to family households.
Barbeque Grills Market Players Density Understanding Its Impact on Business Dynamics
High Market Density and Competition
Competition is intense as established players such as The Coleman Co. Inc., Bull Outdoor Products Inc., W.C. Bradley Co., and niche providers, including Ox Grills Limited (UK) and Napoleon Group of Companies (Canada), add to the competitive landscape across regions.
This high level of competition urges companies to stand out by offering
- Innovative product offering
- Advanced technology
- Competitive pricing models
- Strong customer support and easy integration
Opportunities and Strategic Moves
- Focusing on research and development activities to distinguish themselves in the market.
- Expanding global footprint and capabilities through acquisitions of value-added confectionery brands.
- Focusing on offering barbeque grills with advanced features and technology.
Major Companies operating in the Barbeque Grills Market are
- Weber-Stephen Products LLC – US
- Char-Broil (Koch Industries) – US
- Traeger Pellet Grills LLC – US
- Napoleon Group of Companies – Canada
- Broil King (Jarden Corporation) – Canada
- Dyna-Glo (Dorel Industries Inc.) – US
- PK Grills – US
- Big Green Egg, Inc. – US
- Lynx Grills, Inc. – US
- Cuisinart (Conair Corporation) – US
Disclaimer The companies listed above are not ranked in any particular order.
Other companies analyzed during the course of research
- Bull Outdoor Products – US
- Cadac International (Cadac Group) – South Africa
- BeefEater BBQ – Australia
- Campingaz (Groupe Campingaz) – France
- Saber Grills – US
- Z Grills – US
- Blackstone Products – US
- Oklahoma Joe's (Jarden Corporation) – US
- Masterbuilt Manufacturing, LLC – US
- Flame Boss (FLS Outdoor) – US
- Kingsford Products Company – US
- Cadac International (South Africa) – South Africa
- Broilmaster (Norwood Group) – US
- Horizon Group USA – US
- Monument Grills – US
Barbeque Grills Market News and Recent Developments
- In June 2025, W.C. Bradley Co. launched an AI-powered Care Center—built in partnership with NiCE—that analyzes thousands of customer interactions across brands such as Char-Broil, Oklahoma Joe's, and Pit Boss. It has already processed over 20,000 calls, reducing average call handling time by 20 seconds while maintaining high satisfaction scores and delivering real-time actionable insights organization-wide to boost service quality and brand loyalty.
- In June 2025, Napoleon expanded its manufacturing capacities by launching a production facility in Mexico to lower manufacturing costs and reduce lengthy freight times, which was common under the North American Free Trade Agreement (NAFTA)
- In April 2025, Traeger Inc. expanded its outdoor cooking range with the Flatrock 2 Zone griddle launch, available in the US and Canada. It brings premium griddle performance into a compact format. Featuring two independent cooking zones with U-shaped burners and a wind-blocking FlameLock design, EZ-Clean grease-management system, and Pop-And-Lock customizable shelving, this offers even heat, efficient cleanup, and versatile cooking in smaller spaces.
Barbeque Grills Market Report Coverage and Deliverables
The "Barbeque Grills Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering the following areas
- Barbeque Grills Market size and forecast at global, regional, and country levels for all the segments covered under the scope
- Barbeque Grills Market trends, as well as market dynamics such as drivers, restraints, and opportunities
- Detailed Porter's five forces and SWOT analysis
- Barbeque Grills Market analysis covering key trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the barbeque grills market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Fuel Type, and Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
France, Germany, Italy, Russian Federation, United Kingdom
Frequently Asked Questions
The Coleman Co Inc.; Bull Outdoor Products Inc.; W.C. Bradley Co.; Traeger Inc; Big Green Egg, Inc.; Weber Inc; Wolf Steel Ltd; Fyron group B.V.; LeisureGrow Products Ltd; ARTIGIANATO ITALIANO DESIGN SRLS; Boretti BV; Tefal, Nexgrill Industries Inc; Ox Grills Limited; and Lynx Grills Inc are among the key players operating in the market.
North America dominated the market with the largest share in 2024.
Adopting smart and connected grill technologies will likely bring new trends in the market.
Rising interest in outdoor activities and growth in innovative grill solutions are significant factors contributing to market growth.
The market size is projected to reach US$ 7.58 billion by 2031.
The List of Companies - Barbeque Grills Market
- Weber-Stephen Products LLC – US
- Char-Broil (Koch Industries) – US
- Traeger Pellet Grills LLC – US
- Napoleon Group of Companies – Canada
- Broil King (Jarden Corporation) – Canada
- Dyna-Glo (Dorel Industries Inc.) – US
- PK Grills – US
- Big Green Egg, Inc. – US
- Lynx Grills, Inc. – US
- Cuisinart (Conair Corporation) – US
- Bull Outdoor Products – US
- Cadac International (Cadac Group) – South Africa
- BeefEater BBQ – Australia
- Campingaz (Groupe Campingaz) – France
- Saber Grills – US
- Z Grills – US
- Blackstone Products – US
- Oklahoma Joe's (Jarden Corporation) – US
- Masterbuilt Manufacturing, LLC – US
- Flame Boss (FLS Outdoor) – US
- Kingsford Products Company – US
- Cadac International (South Africa) – South Africa
- Broilmaster (Norwood Group) – US
- Horizon Group USA – US
- Monument Grills – US
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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