Frozen Bakery Products Market is expected to reach US$ 16.53 Billion by 2031

Rising Need for Ready-to-Eat Food Products Drives the Frozen Bakery Products Market Growth

According to our latest market study on "Frozen Bakery Products Market Size and Forecast (2021–2031), Global and Regional Share, Trend, and Growth Opportunity Analysis – by Product Type, Category, and Distribution Channel," the frozen bakery products market share was valued at US$ 11.63 billion in 2024 and is anticipated to reach US$ 16.53 billion by 2031; it is estimated to register a CAGR of 5.2% during 2025–2031. The report includes prospects regarding the current frozen bakery products market analysis and factors propelling the market expansion.

The frozen bakery products market trends include the growing need for convenient food formats in urban areas. The bakery products available in frozen formats align with this change since they enable consumers to enjoy fresh-baked products without necessarily having to prepare them. The bakery products are frozen to preserve their freshness, ease of storage, and long shelf life. During the freezing of baked goods, the shelf life extends up to 18 months without adding preservatives. The frozen bakery products sold through the retail industry allow consumers to prepare easy and quick meals based on their preferences, contributing to the market growth of the retail segment.

Frozen Bakery Products Market Growth – by Region

With consumers shifting toward vegan, gluten-free, and health-conscious diets, frozen bakery product manufacturers are launching frozen baked goods fortified with more health-friendly ingredients, including whole grains, low-sugar, and gluten-free. For instance, in August 2024, T. Marzetti Co., a wholly-owned subsidiary of Lancaster Colony Corp., introduced its first gluten-free New York Bakery frozen bread. The line consists of gluten-free versions of the brand's Garlic Texas Toast and Five Cheese Texas Toast.

Consumer preferences have widely shifted toward packaged and ready-to-eat food products, such as frozen bakery products, due to increased concerns about food safety and hygiene awareness. The demand for packaged food products is boosted by favorable regulatory support, including cold chain monitoring, enhanced labeling, and product tracking in the emerging and developed economies across the globe. A number of food service firms have shifted toward frozen bakery products to comply with the food regulation standards in the area and eliminate the risks of food contamination. Therefore, an increasing number of health-conscious consumers and the increase in hygiene awareness positively impacted the frozen bakery products market share in 2024.

The scope of the report comprises the following segments: product type, category, and distribution channel. By product type, the market is segmented into breads and rolls, cakes and pastries, biscuits and cookies, and others. The bread and rolls segment accounted for the largest market share in 2024. Frozen breads and rolls are commonly used in food applications and are a convenient, ready-to-eat alternative, which drives their demand. Some of the widely used frozen breads and rolls include sandwich bread, brioche bread, ciabatta rolls, baguettes, panini, and focaccia breads, hamburger buns, hotdog buns, and others. Based on category, the frozen bakery products market is bifurcated into gluten-free and conventional. The conventional segment held the largest market share in 2024. On the basis of distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets accounted for the largest market share in 2024.

Based on geography, Europe held the largest market share in the frozen bakery products market in 2024. The region's wide range of culinary traditions emphasizes bread and pastries as well as baked goods as a basic food, making this demand stable. The growing working population propels the demand for convenient and time-saving food products, making frozen bakery products an appealing alternative. With the well-established cold chain infrastructure in Europe, a high-quality storage and distribution system enables frozen bakery goods to retain their quality and flavor.

Dawn Food Products Inc.; EUROPASTRY, SA; Lantmannen Unibake; ARYZTA AG; General Mills Inc.; Conagra Brands Inc.; Grupo Bimbo SAB de CV; Cole's Quality Foods Inc.; Bridgford Foods Corp; and Associated British Foods Plc are among the key players profiled in the frozen bakery products market report. The report studied and analyzed other players to get a holistic view of the market and its ecosystem. The frozen bakery products market forecast can help stakeholders plan their growth strategies. The market study provides detailed market insights, which help players strategize their growth. 

The report includes the segmentation of the global frozen bakery products market as follows:

The scope of the frozen bakery products market report focuses on North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The market in North America is segmented into the US, Canada, and Mexico. The market in Europe is divided into Germany, France, the UK, Italy, Spain, and the Rest of Europe. The market in Asia Pacific is classified into China, India, Japan, Australia, South Korea, and the Rest of the Asia Pacific. The frozen bakery products market in the Middle East & Africa is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East & Africa. The market in South & Central America is divided into Brazil, Argentina, and the Rest of South & Central America.

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