Europe Equine Supplements Market is expected to reach US$ 755.47 Million by 2031

Increasing Focus on Equine Performance and Productivity Fuels the Europe Equine Supplements Market Growth

According to our latest study on "Europe Equine Supplements Market Size and Forecast (2021–2031), Regional Growth Opportunity Analysis – by Type, Health Benefits, and Distribution Channel," the market is expected to surge from US$ 556.59 million in 2024 to US$ 755.47 million by 2031; the market is estimated to register a CAGR of 4.5% during 2025–2031. The Europe equine supplements market report highlights key factors driving the growth of the market and prominent players, along with their developments in the Europe equine supplements market.

Horse owners and horse enthusiasts are the main contributors to the growing Europe equine supplements market as they continue to emphasize the health and performance of their horses. Therefore, they require branded nutrition to support vitality and maintain consistent demand. Relevant government agencies and animal welfare organizations also advocate for this through nutrition campaigns and encouraging owners to use supplements as part of the daily care routine.

Europe Equine Supplements Market Breakdown – By Region

Moreover, competitive riders in activities such as racing, show jumping, and dressage promote Europe equine supplements market growth, as they rely on supplements to enhance performance and hasten recovery. In the UK, racing is the second-most attended sport, after football. This is transforming into a market driven by health-related products for joint health and energy, as customers purchase less risky products to support performance goals. Horse owners routinely administer digestive aids that contain pro, pre, or probiotics to support the gut health of their horses, while breeders would provide supplements regularly to support full, adult, and senior horses so that they are not negatively impacted, whether they are in foal or capable of foaling novel offspring. Horse partners are already buying supplements and have been for the entirety of the pandemic, and now, with increasingly greater access via e-retailers or vet clinics to support improving access, hygiene, product, or market distribution across a wider array of equine regions or facilities.

The transport of approximately 170,000 horses annually between EU member states, with over 85% of them being transported by road from 2019 to 2021, fuels demand. Road journeys alone can stress horses, and many owners use immune-boosting supplements to calm them. Companies are innovating with products such as Covetrus's SmartImmune Mushroom, launched in 2023, designed to increase equine immunity. Europe equine supplements market trends reflect a growing demand for natural and sustainable formulations, especially as European Union regulations have restricted antibiotics in feed since 2006. Performance enhancers and coat health supplements are trending with amateur and expert equestrian athletes. Stakeholders continually address the needs of horses, whether they are competitive athletes or leisure companions, to maintain a captive and revolving marketplace fueled by innovation and consumer engagement.

The Europe equine supplements market analysis has been performed by considering the following segments: type, health benefits, and distribution channel. Based on the type, the Europe equine supplements market is segmented into powder, liquid, pellets & granules, and others. The powder segment is expected to register a significant CAGR during 2025–2031. In terms of health benefits, the Europe equine supplements market is segmented into digestive health, joint and bone health, hoof and laminitis, general health and immunity, respiratory, muscle support, skin and coat, calming and nervous system, vitamins & minerals, kidney/renal, liver/hepatic, and others. The joint and bone health segment held a significant Europe equine supplements market share in 2024. By distribution channel, the Europe equine supplements market is segmented into supermarkets and hypermarkets, pharmacies and drugstores, pet stores, online retail, and others. The online retail segment is expected to register a significant CAGR during 2025–2031.

Powder supplements are finely ground mixtures of nutrients. Powdered equine supplements are simple to consume, can be mixed easily into equine feed, and can be absorbed more quickly. Powder supplements can blend with water and other powdered or granulated animal feed. Adequately manufactured and stored powder supplements have longer shelf lives than liquid supplements. This supplement form offers versatility and is ideal for equines who struggle to swallow pills or capsules.

Equine supplements designed to combat inflammation, lessen cartilage damage, and promote cartilage healing should support optimal joint and bone health preventively before damage symptoms appear. Glucosamine and chondroitin are commonly used during the production of joint supplements. The rising awareness among equine owners of the need to prevent lameness associated with osteoarthritis is boosting the demand for joint and bone health supplements. Moreover, equine joint and bone supplements support equines of all ages. Thus, the rising demand for joint and bone health supplements has encouraged major regional manufacturers to provide such products. For example, Vetoquinol, a French company, offers equine supplement products such as "Flexadin UCII" for joint health and mobility.

In terms of revenue, Germany dominated the Europe equine supplements market share in 2024. The equine supplements market in Germany is growing significantly. The German population finds that horses are beautiful animals and positively influence people. The horse is among the top five interesting themes among 4–5-year-old children. Moreover, equestrian sports are also popular in the country. Equine supplements are used to maintain the nutritional requirements of equines. Equine owners are increasingly using supplements to enhance the productivity of their equine to perform well in competitions. There is organizational support for the Europe equine supplements market. For instance, the German Equestrian Federation (Deutsche Reiterliche Vereinigung) is an umbrella organization for equestrian sports and breeding in Germany. It is the governing body for equestrian sports and its organization in Germany, which educates its members about equine health.

The Europe equine supplements market forecast can help stakeholders plan their growth strategies effectively. Greencoat Ltd, Foran Healthcare Ltd, Sectolin BV, Horse First Ltd, Pferdegold Vertriebs GmbH, Hoveler & Equinova Benelux, Good Goods Germany GmbH, Alltech Inc, DBS Equestrian BV, and Nutriquine NV are among the prominent players profiled in the Europe equine supplements market report. These market players are focusing on providing high-quality products to fulfill customer demand. They are adopting strategies such as product launches, capacity expansions, partnerships, and collaborations to stay competitive. For instance, in May 2024, Boehringer Ingelheim and Sleip have partnered to use AI technology to detect and treat lameness in horses. The Sleip app uses AI to analyze horse movements on a smartphone, enhancing veterinary professionals' ability to improve horse care and well-being.

The Europe equine supplements market is segmented on the basis of type, health benefits, and distribution channel. Based on the type, the market is segmented into powder, liquid, pellets & granules, and others. In terms of health benefits, the Europe equine supplements market is segmented into digestive health, joint and bone health, hoof and laminitis, general health and immunity, respiratory, muscle support, skin and coat, calming and nervous system, vitamins & minerals, kidney/renal, liver/hepatic, and others. By distribution channel, the market is segmented into supermarkets and hypermarkets, pharmacies and drugstores, pet stores, online retail, and others. By country, the Europe equine supplements market is broadly segmented into Germany, France, Italy, Spain, the UK, Austria, Switzerland, Denmark, Belgium, the Netherlands, and the Rest of Europe.

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