Advancements in Barcode Technology to Fuel Barcode Software Market Growth During Forecast Period
According to our latest study, “Barcode Software Market Size and Forecast (2021–2031), Global and Regional Share, Trend, and Growth Opportunity Analysis – by Deployment, Barcode Type, Application, End-Use Industry, and Geography," the market was valued at US$ 881.03 million in 2024 and is expected to reach US$ 1,378.29 million by 2031; it is estimated to record a CAGR of 6.8% from 2025 to 2031. The report includes growth prospects owing to the current barcode software market trends and their foreseeable impact during the forecast period.
The development of more sophisticated barcode formats, including 2D, QR codes, and RFID, propels the demand for barcode software. These advancements offer increased storage capacity and faster scanning capabilities, supporting diverse industries in improving operational efficiency and reducing manual processes. For instance, in March 2024, Orca Scan, a software company based in Cambridge, teamed up with GS1 UK, the UK division of the global not-for-profit organization responsible for setting and maintaining barcode standards, to assist brands in transitioning from traditional barcodes on their product packaging to the advanced GS1 Digital Link QR codes. Similarly, in January 2024, AsReader unveiled AsCode's fast new barcode scanning tech in the US market. It is one of the most noteworthy advancements in barcode technology. AsCode is a new type of two-dimensional code that was recently unveiled outside of Japan. This innovative barcode variation offers the ability to manage a wide range of information through smartphones, addressing limitations previously encountered with traditional 1D and 2D barcodes. Similar to QR codes, AsCode can be scanned much more quickly and from a greater distance. This breakthrough, along with other technological innovations, is contributing to the continued growth of the barcode software market as industries seek more efficient and versatile solutions to enhance operational processes and improve customer engagement.
Barcode Software Market Analysis — by Geography
Barcode Software Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Barcode Type (1D Barcodes and 2D Barcodes), Deployment (Cloud and On-Premise), Application [Inventory Management, Point-of-Sale (POS) Operations, Asset Management, Employee Attendance and Time Tracking, and Others], End-Use Industry (BFSI, Transportation and Logistics, Manufacturing, Healthcare, Retail and E-Commerce, and Others), and Geography (North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America)
Barcode Software Market Trends, Analysis, Top Players 2031
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Source: The Insight Partners Analysis
Moreover, in May 2024, Chipotle, recognized as a pioneer in technology innovation within the food industry, integrated radio frequency identification (RFID) tags throughout its supply chain. This advanced form of smart barcode technology, which automates inventory identification and tracking, is commonly used in retail but is a new development for the restaurant sector. As the first restaurant chain to implement RFID technology on such a large scale, Chipotle's adoption of this system is part of a broader strategy to enhance inventory visibility and boost operational efficiency. This shift toward RFID and similar barcode technologies underscores the growing demand for more advanced solutions in the barcode software market as businesses across industries increasingly adopt these technologies to streamline operations and improve productivity.
Bluebird Inc.; Honeywell International Inc.; Dynamic System Inc.; Datalogic SpA; DENSO ADC; General Data Company, Inc.; Zebra Technologies Corp; NCR VOYIX Corp; TKX Corp SAS; Archon Systems Inc.; Wasp Barcode Technologies; TEC-IT Datenverarbeitung GmbH; BSD InfoTech Pvt. Ltd.; Foxit Software Inc.; and Zoho Corp Pvt Ltd are among the key players profiled in the barcode software market report. Several other major players were also studied and analyzed during the market study to get a holistic view of the market and its ecosystem.
The report includes the barcode software market forecast by deployment, barcode type, application, and end-use industry. Based on barcode type, the global barcode software market is segmented into 1D barcodes and 2D barcodes. 1D barcodes are straightforward and cost-efficient for basic applications, whereas 2D barcodes offer greater data storage capacity and are ideal for scenarios that demand more advanced data management. In terms of revenue, the 1D barcodes segment held a larger barcode software market share, and the 2D barcodes segment is expected to record the highest CAGR during the forecast period.
The scope of the barcode software market report focuses on North America (the US, Canada, and Mexico), Europe (Spain, the UK, Germany, France, Italy, and the Rest of Europe), Asia Pacific (South Korea, China, India, Japan, Australia, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America). North America dominated the market in 2024, followed by Europe and Asia Pacific.
The Asia Pacific barcode software market is segmented into Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific. In terms of revenue, China held the largest barcode software market share in Asia Pacific. Countries such as China, India, and Japan have major manufacturing setups that handle most of the supply chain activities. Implementation of barcode technology has been crucial in developing the sustainability of these supply chain activities. Barcodes play an essential role in asset tracking, precise tracking, and tracing of goods across the supply chain. For instance, there is a vision to establish a digitalized and sustainable supply chain that is trusted and reliable, cost and time-efficient, and has transparency, traceability, connectivity, and interoperability through collaboration between ASEAN and Japan. In China, mega IT players such as Alibaba, Baidu, and Tencent are leading the creation of digital ecosystems. They accumulate customer data through their service platforms, using them to reconstruct the supply chains for more customer- or demand-centric models.
The MEA barcode software market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. The region is projected to witness a rapid rise in industrialization in the coming years. Manufacturers in Middle Eastern countries are focusing on utilizing the latest technological advancements, particularly in logistics tracking and labeling technologies, wide format printing, and fostering the growth of commercial printing into the rapidly advancing segment of flexible packaging. In order to remain competitive, SMEs in the Middle East and Africa are increasingly utilizing digital tools. Barcode software, especially cloud-based solutions, is becoming more accessible to smaller businesses due to its affordability and scalability. Government initiatives such as digital economy projects in Saudi Arabia and the UAE, as well as expanding access to reasonably priced internet and cloud infrastructure throughout Africa, are supporting this digital transformation. Effective inventory management solutions, such as barcode systems, are becoming increasingly necessary as SMEs grow in industries, including manufacturing, food and beverages, and retail.
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