$4450
$3560
The digital printing packaging market size is projected to reach US$ 41.58 billion by 2031 from US$ 22.47 billion in 2024. The market is expected to register a CAGR of 9.2% during 2025–2031.
Digital Printing Packaging Market Analysis
The digital printing packaging market is dynamic, as it is changing with the growing demands for personalization and fast delivery of products in packaging. Brands use digital printing technology to attract consumers via design and message personalization, creating brand loyalty. Digital printing helps increase brand equity in competitive industries such as food, drinks, and cosmetics. Advancements in ink and printing technology enable efficient production of short-run and variable printing to meet the evolving demand of e-commerce and retail sectors.
Digital Printing Packaging Market Overview
The digital printing packaging market is experiencing a transition where companies are finding ways to streamline the working process and are able to meet the changing consumer needs more swiftly and diversely. Real-time design changes, interactive design, and smarter integration into the supply chain are benefiting new packaging formats, including flexible films, folding cartons, and corrugated cases.
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Digital Printing Packaging Market: Strategic Insights
Market Size Value in US$ 19,131.13 Million in 2022 Market Size Value by US$ 32,255.60 Million by 2028 Growth rate CAGR of 9.1% from 2022 to 2028 Forecast Period 2022-2028 Base Year 2022
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Digital Printing Packaging Market Drivers and Opportunities
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Digital Printing Packaging Market: Strategic Insights
| Market Size Value in | US$ 19,131.13 Million in 2022 |
| Market Size Value by | US$ 32,255.60 Million by 2028 |
| Growth rate | CAGR of 9.1% from 2022 to 2028 |
| Forecast Period | 2022-2028 |
| Base Year | 2022 |
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Market Drivers:
Cutting Down Print Turnaround Time and Inventory Management Requirement:
Reduced print cycles enable businesses to be responsive to packaging runs in a short period. It also reduces inventory expenses and enhances supply chain responsiveness with minimal waste.Brand Differentiation by Using High-Impact Graphic Visual Capability:
Digital printing allows brands to produce striking visuals and unique designs that draw consumer attention and leave an indelible presence on the shelves in different categories of products.Increase in Personalized and Custom-Batch Packaging Demand:
The capability to effectively create custom and variable-data packaging helps campaigns to individuals, increasing the interest and the effectiveness of the marketing.Growth in E-Commerce Spurs Niche Packaging:
Agile, branded, customized parcels through digital printing are exploited by e-commerce brands to provide delightful unboxing experiences and traceability, which is adopted in online retail markets.
Market Opportunities:
Increasing Digital Printing in Flexible Packaging Segments:
Flexible films, as well as pouches, can be used to diversify a company, as the demand for lightweight, resealable, and visually dynamic product packages grows.Creation of Smart Packaging with Interactive Features:
Augmented reality, NFC, and interactive codes can also be added to the brand to interact with consumers and to deliver product information or a loyalty program straight on the packaging.Sustainable and Circular Economy Packaging Innovations:
The study of bioplastics, reusable packaging, and recyclability provides a competitive advantage as brands pay attention to the environmentally friendly options and green labeling.
Digital Printing Packaging Market Report Segmentation Analysis
The digital printing packaging market is divided into different segments to give a clearer view of how it works, its growth potential, and the latest trends. Below is the standard segmentation approach used in most industry reports:
By Ink Type:
Solvent-based:
Its durability, versatility, and resistance favor the demand for strong, durable prints in diverse substrates.UV-based:
Immediate curing, rich color, low VOC discharge, high speed, cost-effective, and high-quality packaging prints are driven by market demands for rapid production, sustainability, and superior packaging standards.Water-based:
Sustainable packaging, safe food contact, and strong adoption due to regulatory compliance, eco-friendly, and food-safe results, and vibrant results.Others:
Soy and hybrid inks are gaining traction in niche applications and custom effects; these are propelled due to increasing emphasis on environmental and regulatory benefits.
By Packaging Type:
- Corrugated Packaging
- Rigid Packaging
- Flexible Packaging
- Labels and Stickers
- Others
By Printing Technology:
- Inkjet Printing
- Electrophotography
- Thermal Printing
- Others
By End-Use Industry:
- Food and Beverage
- Dairy Products
- Beverages
- Confectionery
- Others
- Pharmaceuticals
- Personal Care and Cosmetics
- Electronics
- Others
By Geography:
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- South & Central America
With e-commerce and packaging industries growing rapidly, the digital printing packaging market in Asia Pacific has a strong foothold.
Market Report ScopeDigital Printing Packaging Market Share Analysis by Geography
Apart from Asia Pacific, digital printing packaging providers in South & Central America and the Middle East and Africa have significant untapped opportunities to expand.
The digital printing packaging market growth differs in each region due to the surging rapid urbanization, industrialization, and booming e-commerce sectors. Below is a summary of market share and trends by region:
1. North America
Market Share:
Holds significant share of global marketKey Drivers:
- Booming e-commerce industry
- Growing pharmaceutical industry
- Rising demand from the electronics industry
Trends:
Environmental regulations push sustainable adhesive product development
2. Europe
Market Share:
The fastest-growing region with an increasing market share annuallyKey Drivers:
- Lucrative food & beverage, personal care & cosmetics, and electronic sectors
- Strict government regulations on use of eco-friendly materials
- Innovation in the manufacturing processes
Trends:
Used of digital printing packaging in food processing and personal care & cosmetics industries
3. Asia Pacific
Market Share:
Substantial market share owing to the expansion of the food & beverage and electronics industries expansionKey Drivers:
- Rapid industrialization and urbanization
- Growing electronics industry
- Rapid growth in pharmaceutical production
Trends:
Growing demand in personal care and cosmetics industry
4. Middle East and Africa
Market Share:
Growing market with steady progressKey Drivers:
- Growing industrial investments and urbanization
- Development in pharmaceutical sector
Trends:
Expansion of manufacturing capabilities and market penetration efforts
5. South and Central America
Market Share:
Although small, it is growing quicklyKey Drivers:
- Rising demand in food & beverage and pharmaceuticals sectors
- Growing urbanization and regional industrialization
Trends:
Emerging opportunities through new production and technology adoption
Digital Printing Packaging Market Players Density: Understanding Its Impact on Business Dynamics
High Market Density and Competition
Competition is intense due to the presence of established players such as Sealed Air Corp, The Boxmaker Inc, Traco Packaging, Quad/Graphics, Inc, Blue Label Packaging Company, HP Inc, Huhtamaki Oyj, DuPont de Nemours Inc, DS Smith Plc, Weber Packaging Solutions Inc, Industria Termoplastica Pavese S.p.A, Smurfit Kappa Group Plc, Stora Enso Oyj, CJSC Uniflex, and Mondi Plc.
This high level of competition urges companies to stand out by:
- The development of print substrates used in food packaging, which are compostable and aim to promote sustainability and impose packaging policies.
- Creation of packaging, which has printed trackable authentication capabilities as anti-counterfeiting and interactive customer-engagement programs.
- Collaborating with digital press suppliers to offer integrated, automated packaging production lines for agile and scale-up customization.
Opportunities and Strategic Moves
- Diversify compostable packaging substrate lines.
- Localize printing of recyclable printed materials.
- Cooperate with large online stores.
- Introduce built-in authentication and tracking capabilities.
- Invest in smart and automated digital press solutions.
Major Companies operating in the digital printing packaging market are:
- Sealed Air Corp
- The Boxmaker Inc
- Traco Packaging
- Quad/Graphics, Inc
- Blue Label Packaging Company
- HP Inc
- Huhtamaki Oyj
- DuPont de Nemours Inc
- DS Smith Plc
- Weber Packaging Solutions Inc
- Industria Termoplastica Pavese S.p.A
- Smurfit Kappa Group Plc
- Stora Enso Oyj
- CJSC Uniflex
- Mondi Plc
Disclaimer: The companies listed above are not ranked in any particular order.
Other companies analyzed during the course of research:
- WestRock Company
- CCL Industries Inc
- Amcor Plc
- Coveris Holdings S.A
- Constantia Flexibles Group GmbH
- International Paper Company
- Avery Dennison Corporation
- UPM-Kymmene Corporation
- Sonoco Products Company
- Landa Digital Printing
- R.R. Donnelley & Sons Company
- Tetra Pak International S.A
- Ball Corporation
- Flexcon Company Inc
- Neopac The Tube
- Flint Group
- Xeikon NV
- Graphic Packaging International LLC
- Vistaprint (Cimpress)
- Lautpack GmbH
Digital Printing Packaging Market News and Recent Developments
Sealed Air Reinvents Its Iconic BUBBLE WRAP Brand Packaging Material Using Recycled Content
Sealed Air Corp announced the launch of BUBBLE WRAP brand Ready-To-Roll Embossed Paper, combining the proven effectiveness of BUBBLE WRAP brand cushioning with curbside-recyclable embossed paper.SupplyOne Acquired The BoxMaker for Digital Printing
SupplyOne, Inc., a value-added North American packaging distributor with custom converting capabilities, is adding digital printing to its broad offering of packaging solutions with the acquisition of The BoxMaker. The BoxMaker is a leading supplier of digitally printed custom corrugated boxes, retail displays, and product labels. In addition, The BoxMaker offers brown box conversion, foam conversion, packaging supply distribution, and fulfillment, primarily in the Pacific Northwest.
Digital Printing Packaging Market Report Coverage and Deliverables
The "Digital Printing Packaging Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering the following areas:
- Digital printing packaging market size and forecast at global, regional, and country levels for all market segments covered under the scope
- Digital printing packaging market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed Porter's Five Forces Analysis and SWOT analysis
- Digital printing packaging market analysis covering market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the digital printing packaging market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Ink Type, Packaging Type, and End-Use Industry
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, India, Japan, Mexico, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United States
Frequently Asked Questions
The market size is projected to reach US$ 41.58 billion by 2031.
Emergence of smart labelling, adoption in luxury and premium packaging, and growth in pharmaceutical and healthcare packaging are likely to emerge as key trends in the market in the future.
Asia Pacific dominated the market in 2024.
Increasing demand from e-commerce sector, technological advancements in digital printing, and a surge in demand for personalization and customization are major factors driving the market.
Sealed Air Corp, The Boxmaker Inc, Traco Packaging, Quad/Graphics, Inc, Blue Label Packaging Company, HP Inc, Huhtamaki Oyj, DuPont de Nemours Inc, DS Smith Plc, Weber Packaging Solutions Inc, Industria Termoplastica Pavese S.p.A, Smurfit Kappa Group Plc, Stora Enso Oyj, CJSC Uniflex, and Mondi Plc are among the key players operating in the market.
The List of Companies - Digital Printing Packaging Market
- Sealed Air Corp
- The Boxmaker Inc
- Traco Packaging
- Quad/Graphics, Inc
- Blue Label Packaging Company
- HP Inc
- Huhtamaki Oyj
- DuPont de Nemours Inc
- DS Smith Plc
- Weber Packaging Solutions Inc
- Industria Termoplastica Pavese S.p.A
- Smurfit Kappa Group Plc
- Stora Enso Oyj
- CJSC Uniflex
- Mondi Plc
- WestRock Company
- CCL Industries Inc
- Amcor Plc
- Coveris Holdings S.A
- Constantia Flexibles Group GmbH
- International Paper Company
- Avery Dennison Corporation
- UPM-Kymmene Corporation
- Sonoco Products Company
- Landa Digital Printing
- R.R. Donnelley & Sons Company
- Tetra Pak International S.A
- Ball Corporation
- Flexcon Company Inc
- Neopac The Tube
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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