Business Plan Software Market Size, Industry Analysis by 2027

Business Plan Software Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Platform (iOS, Windows, Others); Deployment Type (On-Premise, Cloud); Subscription Type (One-time, Monthly, Annual)

Publication Month : May 2020

  • Report Code : TIPRE00010648
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 169
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The business plan software market was valued at US$ 82,730.3 thousand in 2019 and is projected to reach US$ 13,7871.4 thousand by 2027. The Business plan software market is expected to grow at a CAGR of 7.00% during the forecast period of 2020 to 2027.

The business plan software market is gaining prominence over the years across the globe. Both the developed countries and developing countries are experiencing significant growth in the number of emerging start-ups with tech-savvy entrepreneurs. The demand for business plan software is maximum among the new entrepreneurs in the developed countries; however, the emerging entrepreneurs are gaining awareness related to the benefits of software based business plan software. This is catalyzing the growth of the business plan software market. The business plan software available in the market is also used by several consultancies that offer business planning services. These consultancies experience a huge number of entrepreneurs annually seeking robust business plans across industries. Pertaining to the rise in demand for business plans from diversified industry verticals, the consultancies opt for software-based plans which facilitate them with a wide array of business plan samples. This helps them to gain a huge customer base and pay the subscription amount. This factor propels the growth of the business plan software market.

While there are diverse viewpoints on the damage, which COVID-19 may cause, the fact remains that COVID-19 is spreading worldwide. New cases are rising in locations including, the US, Canada, Europe, Africa, the Middle East, India, Australia, South Korea, India, and Japan, among several other countries. Though the impacts on diverse businesses are well-known, the technology sector is also facing the largest disruption in recent remembrance

The global business plan software market is segmented on the basis of parameters such as platform, deployment type, subscription type, and geography. On the basis of platform, the market has been categorized as iOS, Windows, and others. The deployment type segment has been bifurcated into on-premise and cloud. The subscription type segment is classified as one-time, monthly, and annual. Geographically, the business plan software is segmented as North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South America (SAM).

Lucrative Regions in Business plan software Market

Lucrative Regions in Business plan software Market
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Business plan software Market Insights

Accentuating Number of Start-ups

The stupendous growth in global industrialization is a result of the rising number of start-ups, small and medium enterprises (SMEs), and large organizations across industries. The start-up ecosystem is booming in the current scenario across the world and is driving the economy of every country. The new entrepreneurs are seeking businessplanning services to assess their business prospects. Considering the fact, that majority of the emerging entrepreneurs in the developed countries are well aware of the benefits of software-based business planning, the demand for business plan software among the companies providing business planning services is surging. This parameter is positively influencing the growth of the business plan software market.

Platform -Based Market Insights

The business planning software developing companies are significantly focusing on the development of their products for various platforms. The iOS, Windows, Linux, web-based software are available in abundance to facilitate the new entrepreneurs or new business owners to determine and assess respective business roadmap. The others (web-based and Linux) segment dominates the business plan software market, followed by the windows segment and iOS segment.

Deployment Type -Based Market Insights

The cloud-based business plan software, as well as on-premise business plan software, are gaining popularity among new entrepreneurs and consultancies offering business planning services. The cloud segment generates the majority of the demand since it is comparatively less expensive and due to strong network infrastructure in developed countries. In addition, the business plan software developing companies are concentrating heavily on designing a high-level security patch in order to eliminate the risk of cyber-attack. This factor is also creating significant demand from the end users, thereby driving the business plan software market.

Business plan software Market, by Deployment Type– 2019 and 2027

Business plan software Market, by Deployment Type– 2019 and 2027
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Subscription Type -Based Market Insights

The global start-up ecosystem is surging, and every new business owner seek an appropriate business roadmap plan. This has led to an upsurge in the count of business plan software developers across the globe. These developers roll out their products on a subscription basis such as a one-time subscription, monthly subscription, and annual subscription. The demand for each of the subscription types mentioned above is at a constant rise among different end users. The annual subscription type segment dominates the business plan software market, followed by the one-time segment and monthly segment.  

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Business Plan Software Market: Strategic Insights

business-plan-software-market
Market Size Value inUS$ 82,730.3 thousand in 2019
Market Size Value byUS$ 13,7871.4 thousand by 2027
Growth rateCAGR of 7.00% from 2020-2027
Forecast Period2020-2027
Base Year2020
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Players operating in the Business plan software market focus on strategies, such as market initiatives, acquisitions, and product launches, to maintain their positions in the Business plan software market. A few developments by key players of the Business plan software market are:

In February 2019, Upmetrics Business Planner is here to help. This streamlined, all-in-one platform allows customers to create custom business plans, draft financial projections, and much more — and right now a lifetime subscription is available quickly and easily for over 95 percent off at just $24.99.

Business Plan Software Market – by Deployment

  • On-premise
  • Cloud

Business Plan Software Market – by Platform

  • Windows
  • iOS
  • Others

Business Plan Software Market – by Subscription Type

  • One-Time
  • Monthly
  • Annual

Business Plan Software Market – by Geography

  • North America

    • US
    • Canada
    • Mexico
  • Europe

    • France
    • Germany
    • Russia
    • UK
    • Italy
    • Rest of Europe
  • Asia Pacific (APAC)

    • China
    • India
    • Japan
    • Australia
    • Rest of APAC
  • MEA

    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA
  • SAM

    • Brazil
    • Argentina
    • Rest of SAM

Business Plan Software Market – Company Profiles

  • Atlas Business Solutions, Inc.
  • enloop, Inc.
  • Palo Alto Software, Inc.
  • PlanGuru, LLC
  • Simpleplanning
  • Startups.com LLC
  • StratPad Inc.
  • Tarkenton.com
  • The Business Plan Shop Ltd.
  • UpMetrics
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Platform ; Deployment Type ; Subscription Type

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


Which deployment type led the business plan software market?

During the forecast period, the cloud segment led the business plan software market. This is due to the fact that the cloud-based software simplifies a business planning process with tailored business plan templates through better planning. This benefit has attracted a significant percentage of end users, and pertaining to the rising demand for cloud-based software, the majority of the business plan software market players are offering cloud-based products. In addition, the internet infrastructure has matured in developed countries and is flourishing in several developing countries, thereby, allow end users in both developed countries as well as developing countries to access the cloud-based business planning software. This factor is driving the business plan software market.

Which factor is driving the utility business plan software market?

The stupendous growth in global industrialization is a result of the rising number of start-ups, small and medium enterprises (SMEs), and large organizations across industries. The start-up ecosystem is booming in the current scenario across the world, and is driving the economy of every country. The new entrepreneurs are seeking business-planning services to assess their business prospects. Considering the fact, that majority of the emerging entrepreneurs in the developed countries are well aware of the benefits of software-based business planning, the demand for business plan software among the companies providing business planning services is surging. This parameter is positively influencing the growth of the business plan software market.

Which region led business plan software market?

The business plan software market was dominated by North America. The North American region comprises the US, Canada, and Mexico. As per the 2019 Small Business Profile published by the Small Business Administration, small businesses in the US employ ~59.9 million of the population and represent over 95% of the country’s total businesses. However, in December 2018, the National Federation of Independent Business (NFIB) dropped to 104.4, which is its lowest since late-2016. As per the association, the increasing trade disputes, credit card debt, and growing fiscal deficit, are some of the key factors affecting the optimism among the country’s small businesses. Further, the survey conducted by NFIB also noticed a drop in the number of entrepreneurs willing to expand their businesses owing to current political uncertainty or economic conditions.

The List of Companies - Business Plan Software Market

  1. Atlas Business Solutions, Inc
  2. enloop, Inc.
  3. Palo Alto Software, Inc.
  4. PlanGuru, LLC
  5. Simpleplanning
  6. Startups.com LLC
  7. StratPad Inc.
  8. Tarkenton.com
  9. The Business Plan Shop Ltd
  10. UpMetrics

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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