According to The Insight Partners research, the Middle East & Africa herbal tea market was valued at US$ 398.89 million in 2024 and is expected to reach US$ 569.30 million by 2031, registering a CAGR of 5.4% from 2025 to 2031. Health benefits of herbal tea and strategic development initiatives by key market players are among the critical factors attributed to driving the Middle East & Africa herbal tea market growth.
Herbal tea has gained significant attention in the global market due to its numerous health benefits, making it a popular choice for consumers seeking natural wellness solutions. As the world becomes increasingly health-conscious, the demand for herbal tea has grown, particularly because of its potential to improve overall well-being without relying on synthetic ingredients. Herbal teas such as peppermint, ginger, and chamomile are renowned for their soothing effects on the stomach and digestive system. These teas can help alleviate symptoms of indigestion, bloating, and nausea, offering a natural remedy for people suffering from digestive discomfort. Chamomile tea is recognized not only as a calming beverage traditionally consumed before bedtime but also for its significant health benefits. It contains a variety of bioactive phytochemicals, particularly flavonoids, which possess notable antioxidant properties. According to the National Library of Medicine (NLM), chamomile tea may also help women who suffer from premenstrual syndrome. Thus, the demand for chamomile tea is increasing. Hibiscus tea provides antioxidant power; it contains small amounts of potassium, calcium, magnesium, and other trace minerals. Hibiscus tea has cardiovascular and antiviral properties, mostly because of its antioxidant "anthocyanins." It has been demonstrated that this herbal tea works well against certain bird flu strains. Additionally, consuming hibiscus tea or extract decreases bad LDL cholesterol and triglyceride levels. Many herbal teas are widely recognized for their stress-relieving and calming properties. Teas such as chamomile, lavender, and valerian root are commonly consumed for their ability to reduce anxiety, promote relaxation, and improve sleep quality. These benefits are especially valuable in today's fast-paced world, where mental health and stress management are growing concerns. People are increasingly turning to herbal remedies as a safer and more sustainable option compared to synthetic medications. This trend has been reinforced by the widespread belief in the healing power of nature, supported by traditional practices across various cultures. The health benefits of herbal tea, ranging from digestive support to stress relief and antioxidant properties, continue to drive its success in the global market.
On the contrary, product recalls due to contamination hamper the growth of the Middle East & Africa herbal tea market.
By type, the Middle East & Africa herbal tea market is segmented into chamomile, peppermint, ginger, hibiscus, blends, and others. The blends held 26.9% share of Middle East & Africa herbal tea market share in 2024, amassing US$ 107.37 million. It is projected to garner US$ 151.56 million by 2031 to register 5.2% CAGR during 2025-2031.
By form, the Middle East & Africa herbal tea market is bifurcated into loose tea and tea bags. The tea bag held 76.6% share of Middle East & Africa herbal tea market share in 2024, amassing US$ 305.69 million. It is projected to garner US$ 440.97 million by 2031 to register 5.6% CAGR during 2025-2031.
By category, the Middle East & Africa herbal tea market is bifurcated into organic and conventional. The conventional segment held 79.6% share of Middle East & Africa herbal tea market share in 2024, amassing US$ 317.55 million. It is projected to garner US$ 449.49 million by 2031 to register 5.3% CAGR during 2025-2031.
By distribution channel, the Middle East & Africa herbal tea market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets held 37.6% share of Middle East & Africa herbal tea market share in 2024, amassing US$ 149.90 million. It is projected to garner US$ 216.05 million by 2031 to register 5.6% CAGR during 2025-2031.
Based on country, the Middle East & Africa herbal tea market is categorized into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Our regional analysis states that Saudi Arabia captured 35.2% share of Middle East & Africa herbal tea market in 2024. It was assessed at US$ 140.45 million in 2024 and is likely to hit US$ 202.23 million by 2031, registering a CAGR of 5.5% during 2025-2031.
Key players operating in the herbal tea market are Associated British Foods Plc; Bell Industries LLC; Bigelow Tea; Bird & Blend Tea Co.; Donna McCafferty & Co LLC; East West Tea Company, LLC; Harney & Sons Fine Teas; JADE LEAF, LLC; LIPTON Teas and Infusions; Rishi Tea & Botanicals; Star Spangled Tea; Tata Consumer Products Ltd; The Hain Celestial Group Inc; Traditional Medicinals; and Universal Tea Company, Inc. among others.
- In October 2024, Celestial Seasonings, the herbal tea brand and part of the Hain Celestial Group, announced the addition of two new non-GMO Project verified products with functional benefits to its expansive line of teas, Lemon Honey Drop and Sleepytime Biotin Beauty Rest, just in time for colder weather.
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